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Welcome to The Comics Chronicles, a resource for comic-book circulation data and other comics historical trivia. The Chronicles are a clearing-house for information gathered by John Jackson Miller and like-minded pop culture archaeologists interested in the history of comics. Bookmark Comichron.com to find out what's new about what's old!


Feb 23

Written by: John Jackson Miller
2/23/2008 11:40 AM

As noted below, my new cross-time comparison column is on Newsarama — but for our site's regulars, the data is here as always:

TOP 300 COMICS UNIT SALES
January 2008: 7.18 million copies
Versus 1 year ago this month: +7%
Versus 5 years ago this month: +28%
Versus 10 years ago this month: +3%

TOP 300 COMICS DOLLAR SALES
January 2008: $22.33 million
Versus 1 year ago this month: +7%
Versus 5 years ago this month: +44%
Versus 10 years ago this month: +34%

TOP 100 TRADE PAPERBACK DOLLAR SALES
January 2008: $4.67 million
Versus 1 year ago this month: +17%
Versus 5 years ago this month: +132%

TOP 300 COMICS + TOP 100 TRADE PAPERBACK DOLLAR SALES
January 2008: $27.00 million
Versus 1 year ago this month: +9%
Versus 5 years ago this month: +54%

OVERALL DIAMOND SALES (including all comics, trades, and magazines)

January 2008: $36.7 million ($39.8 million with UK)
Versus 1 year ago this month: +9%
Versus 5 years ago this month: +75%

Click to see the January monthly tables, with some new market share calculations formerly seen in Comics & Games Retailer.

It was more esoteric than I wanted to address in the Newsarama piece — especially since I couldn't prove an alternate case — but several observers and I noted some strangeness in the Diamond indexed reports for the month. In a nutshell, the index numbers cluster very closely to publisher internal reports for the Week 1 shipping products — becoming roughly 2% too high for each successive shipping week. Then there are a couple of items in the list that did not ship in January at all, but in the first week of February. My theory is that somehow the public chart and the publisher charts do not reflect the same exact grouping of ordering days: if, say, some February reorder activity entered the January chart, that would explain a lot (but not all) of the variance. The Week 1 numbers were solid, so I went with that for the Order Index figure — but, as always, my reports are subject to revision should we get revised information (or clues from the February chart as to what actually happened). Caveat calculator!

Tags:

3 comments so far...

Re: January 2008 sales estimates

Mr. Miller, major thanks for this information and your particular presentation of it. Absolutely fascinating stuff. One question: Any possibility of getting any regional breakout of sales? At the risk of sounding off too much, I live in North Carolina and would love to see, I don't know, maybe the top 20 or 30 books for my region/area/southeast/whatever! As if you didn't already have a full plate. In any case, best wishes to you.

By tobiasjames on   2/27/2008 7:24 PM

Re: January 2008 sales estimates

Unfortunately, the Diamond data is aggregated for all of North America. I suspect they could do it internally there, but I have never seen a public version broken out by title.

We used to do reports by store in something called "Market Beat" in Comics & Games Retailer -- a few times I tried to put together regional averages, but found that was just multiplying the workload (and the samples would have been far too uneven over time).

I did do a column called "Blue States, Unread States" in Comics Buyer's Guide #1604 (May 2005), which looked at where shops were and where the most copies per resident were sold of a title that I did have a state-by-state breakout for. I need to get that piece posted online here at some point.

The fewest copies sold per resident were in all the states of the Southeast from Texas to South Carolina, plus Arizona and West Virginia. The largest number of copies per resident were sold in the Pacific Northwest, the Upper Midwest, and New England. The shops-per-capita data was more spread out, although the fewest shops per resident again included the Southeast (this time including North Carolina), plus the Mountain West.

There was a lot more to the piece -- including what other factors correlated with where shops were. I will start a thread in the forum to remind me to get to it someday...

By John Jackson Miller on   2/27/2008 9:11 PM

Re: January 2008 sales estimates

The forum post is here, for when I get to it...

By admincc on   2/27/2008 9:17 PM

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