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Archie
Sales Figures

Average Total Paid Circulation of the flagship Archie comics title
as Reported in Postal Records, 1960-present


  1960 1961 1962 1963 1964
Issue Statement appearing in: #118 April #127 April #135 March #146 June #155 June
Date of filing: 10/1/60 10/1/61 10/1/62 10/1/63 10/1/64
Issues published during year: 9 9 9 9 9
Annual subscription price: $1.25 $1.25 $1.25 $1.25 $1.25
Cover price during year: $0.10 $0.10 $0.12 $0.12 $0.12
Total Copies PRINTED (avg):       847,177  852,794
Sales through DEALERS (avg):       471,166 484,704
Sales by SUBSCRIPTION (avg):          
Total PAID circulation (avg): 500,200 458,039 457,689 471,166 484,704
Samples by MAIL (avg):       300
0
Samples OUTSIDE mail (avg):       0 0
Total FREE circulation (avg):       300 0
TOTAL DISTRIBUTION:       471,466 484,704
Copies not distributed (office):         200
Copies not distributed (RETURNS):        375,711 367,890
Reported % Paid/Requested:          
% of RUN RETURNED:        44.3% 43.1%
Copies existent: 484,904 484,904 484,904 484,904 484,904
SELL-THROUGH at RETAIL:        55.6% 56.8%












  1965 1966 1967 1968 1969
Issue Statement appearing in: #164 June #172 April #181 April #191 June #199 April
Date of filing: 10/1/65 10/1/66 10/1/67 11/1/68 10/1/69
Issues published during year: 9 9 9 9 9
Annual subscription price: $1.25 $1.25 $1.25 $1.25 $1.35
Cover price during year: $0.12 $0.12 $0.12 $0.12 $0.15
Total Copies PRINTED (avg): 850,115 857,816 869,130 910,307 886,643
Sales through DEALERS (avg): 465,552 488,191 482,648 563,187 513,506
Sales by SUBSCRIPTION (avg): 2,000 3,500 2,000 3,400 1,850
Total PAID circulation (avg): 467,552 491,691 484,648 566,587 515,356
Samples by MAIL (avg): 0 0 200 0 0
Samples OUTSIDE mail (avg): 0 0 0 0 0
Total FREE circulation (avg): 0 0 200 0 0
TOTAL DISTRIBUTION: 467,552 491,691 484,848 566,587 515,356
Copies not distributed (office): 0     0 0
Copies not distributed (RETURNS): 382,563 365,525 384,282 343,720 371,287
Reported % Paid/Requested:          
% of RUN RETURNED: 45.0% 42.6% 44.2% 37.8% 41.9%
Copies existent: 467,552 491,691 484,848 566,587 515,356
SELL-THROUGH at RETAIL: 55.0% 57.3% 55.8% 62.2% 58.1%












  1970 1971 1972 1973 1974
Issue Statement appearing in: #209 June #217 April #226 June #234 April #243 April
Date of filing: 10/1/70 10/1/71 10/1/72 10/1/73 10/1/74
Issues published during year: 9 9 9 9 9
Annual subscription price: $1.35 $1.80 $1.80 $2.25 $2.25
Cover price during year: $0.15 $0.20 $0.20 $0.25 $0.25
Total Copies PRINTED (avg): 853,590 884,292 810,400 748,465 528,601
Sales through DEALERS (avg): 480,773 481,235 388,245 342,927 272,446
Sales by SUBSCRIPTION (avg): 2,172 866 2,163 2,160 1,760
Total PAID circulation (avg): 482,945 482,101 390,408 345,087 272,272
Samples by MAIL (avg): 0 0 0 0 0
Samples OUTSIDE mail (avg): 0 0 0 0 0
Total FREE circulation (avg): 0 0 0 0 0
TOTAL DISTRIBUTION: 482,945 482,101 390,408 345,087 272,272
Copies not distributed (office): 0 0 0 0 0
Copies not distributed (RETURNS): 370,645 402,191 419,992 440,378 256,329
Reported % Paid/Requested:          
% of RUN RETURNED: 43.4% 45.5% 51.8% 58.8% 48.5%
Copies existent: 482,945 482,101 390,408 345,087 274,206
SELL-THROUGH at RETAIL: 56.6% 54.5% 48.2% 46.1% 51.5%












  1975 1976 1977 1978 1979
Issue Statement appearing in: #252 Apr #261 April #270 April #279 April #291 Apr
Date of filing: 10/1/75 10/1/76 10/1/77 10/1/78 10/1/79
Issues published during year: 9 9 9 9 12
Annual subscription price: $2.70 $3.25 $3.70 $5.80 $5.80
Cover price during year: $0.30 $0.30 $0.35 $0.40 $0.40
Total Copies PRINTED (avg): 453,574 423,959 360,831 346,308 303,952
Sales through DEALERS (avg): 199,291 181,436 154,887 137,557 121,402
Sales by SUBSCRIPTION (avg): 627 391 365 63 128
Total PAID circulation (avg): 199,291 181,827 155,252 137,620 121,530
Samples by MAIL (avg): 627 0 0 0 0
Samples OUTSIDE mail (avg): 0 0 0 0 0
Total FREE circulation (avg): 627 0 0 0 0
TOTAL DISTRIBUTION: 199,918 181,827 155,252 137,620 121,530
Copies not distributed (office): 300 300 300 300 300
Copies not distributed (RETURNS): 253,356 241,832 205,279 208,388 182,122
Reported % Paid/Requested:          
% of RUN RETURNED: 55.9% 57.0% 56.9% 60.2% 59.9%
Copies existent: 200,845 182,127 155,552 137,920 121,830
SELL-THROUGH at RETAIL: 43.9% 42.9% 43.0% 39.7% 40.0%












  1980 1981 1982 1983 1984
Issue Statement appearing in: #303 April #315 April #323 May #329 May #335 May
Date of filing: 10/1/80 10/1/81 10/1/82 10/1/83 10/1/84
Issues published during year: 12 12 6 6 6
Annual subscription price: $7.00 $8.50 $3.60 $3.60 $3.90
Cover price during year: $0.50 $0.60 $0.60 $0.60 $0.65
Total Copies PRINTED (avg): 266,468 244,478 212,613 169,624 158,298
Sales through DEALERS (avg): 89,195 87,048 67,496 72,672 64,553
Sales by SUBSCRIPTION (avg): 214 254 197 226 238
Total PAID circulation (avg): 89,409 87,302 67,693 72,876 64,781
Samples by MAIL (avg): 0 0 0 0 0
Samples OUTSIDE mail (avg): 0 0 0 0 0
Total FREE circulation (avg): 0 0 0 0 0
TOTAL DISTRIBUTION: 89,409 87,302 67,693 72,876 64,781
Copies not distributed (office): 300 300 300 300 300
Copies not distributed (RETURNS): 266,468 156,876 144,620 91,851 93,217
Reported % Paid/Requested:          
% of RUN RETURNED: 100.0% 64.2% 68.0% 54.1% 58.9%
Copies existent: 89,709 87,602 67,993 73,198 65,091
SELL-THROUGH at RETAIL: 33.6% 35.7% 31.8% 43.0% 40.9%












  1985 1986 1987 1988 1989
Issue Statement appearing in: #341 May #347 May #356 May #366 April #378 April
Date of filing: 10/1/85 10/1/86 10/1/87 10/1/83 10/1/84
Issues published during year: 6 9 9 10 10
Annual subscription price: $3.90 $6.75 $6.75 $7.50 $10.00
Cover price during year: $0.65 $0.75 $0.75 $0.75 $1.00
Total Copies PRINTED (avg): 157,750 178,673 194,181 200,363 188,864
Sales through DEALERS (avg): 62,924 66,821 65,931 71,056 63,338
Sales by SUBSCRIPTION (avg): 219 238 245 3,167 4,085
Total PAID circulation (avg): 63,143 67,059 66,176 74,223 67,423
Samples by MAIL (avg): 0 0 0 2,837 626
Samples OUTSIDE mail (avg): 0 0 0 0 0
Total FREE circulation (avg): 0 0 0 2,837 626
TOTAL DISTRIBUTION: 63,143 67,059 66,176 77,060 68,049
Copies not distributed (office): 300 300 300 1,205 767
Copies not distributed (RETURNS): 94,307 111,314 127,705 122,098 120,048
Reported % Paid/Requested:          
% of RUN RETURNED: 59.8% 62.3% 65.8% 60.9% 63.6%
Copies existent: 63,443 67,359 66,476 78,265 68,816
SELL-THROUGH at RETAIL: 40.0% 37.5% 34.1% 37.0% 35.7%












  1990 1991 1992 1993 1994
Issue Statement appearing in: #386 Apr #398 April #410 April #422 April #434 Apr
Date of filing: 10/1/90 10/1/91 10/1/92 10/1/93 10/1/94
Issues published during year: 10 12 12 12 12
Annual subscription price: $10.00 $15.00 $15.00 $15.00 $18.00
Cover price during year: $1.00 $1.25 $1.25 $1.25 $1.50
Total Copies PRINTED (avg): 179,586 150,515 167,245 152,085 153,534
Sales through DEALERS (avg): 51,179 44,606 46,044 43,230 44,474
Sales by SUBSCRIPTION (avg): 5,676 1,354 1,486 1,317 1,559
Total PAID circulation (avg): 56,855 45,960 47,530 44,547 46,033
Samples by MAIL (avg): 541 551 2,187 609 427
Samples OUTSIDE mail (avg): 0 0 0 0 0
Total FREE circulation (avg): 541 551 2,187 609 427
TOTAL DISTRIBUTION: 57,396 46,511 49,717 45,156 46,460
Copies not distributed (office): 1,252 4,581 5,535 3,888 3,304
Copies not distributed (RETURNS): 120,938 99,423 111,993 103,041 103,770
Reported % Paid/Requested:          
% of RUN RETURNED: 67.3% 66.1% 67.0% 67.8% 67.6%
Copies existent: 58,648 51,092 55,252 49,044 49,764
SELL-THROUGH at RETAIL: 31.7% 30.5% 28.4% 29.3% 30.0%












  1995 1996 1997 1998 1999
Issue Statement appearing in: #446 Apr #458 April #470 April #482 April #494 April
Date of filing: 10/1/95 9/27/96 11/1/97 11/1/98 10/15/99
Issues published during year: 12 12 12 12 12
Annual subscription price: $18.00 $18.00 $18.00 $21.00 $21.48
Cover price during year: $1.50 $1.50 $1.75 $1.79 $1.99
Total Copies PRINTED (avg): 142,193 129,795 130,481 112,065 93,621
Sales through DEALERS (avg): 42,884 43,298 39,544 34,230 27,674
Sales by SUBSCRIPTION (avg): 1,001 1,139 1,590 1,571 1,668
Total PAID circulation (avg): 43,885 45,067 41,134 35,801 29,361
Samples by MAIL (avg): 396 294 295 281 290
Samples OUTSIDE mail (avg): 0 140 131 140 147
Total FREE circulation (avg): 396 434 426 421 437
TOTAL DISTRIBUTION: 44,281 45,501 41,560 36,221 29,798
Copies not distributed (office): 4,171 1,591 1,810 3,208 1,814
Copies not distributed (RETURNS): 93,741 82,703 87,111 77,635 62,009
Reported % Paid/Requested: 1 1 1 1 1
% of RUN RETURNED: 65.9% 63.7% 66.8% 69.3% 66.2%
Copies existent: 48,452 46,462 43,370 39,430 31,593
SELL-THROUGH at RETAIL: 30.9% 34.7% 31.5% 31.9% 31.4%












  2000 2001 2002 2003 2004
Issue Statement appearing in: #506 April #519 April #532 April #545 Apr #554 Mar
Date of filing: 10/27/00 11/7/01 10/25/02 10/20/03 10/29/04
Issues published during year: 12 13 13 13 11
Annual subscription price: $23.88 $25.87 $28.47 $28.47 $24.09
Cover price during year: $1.99 $1.99 $2.19 $2.19 $2.19
Total Copies PRINTED (avg): 83,356 67,590 63,302 56,786 49,451
Sales through DEALERS (avg): 25,761 22,384 19,797 18,261 16,224
Sales by SUBSCRIPTION (avg): 1,789 1,901 1,660 1,683 1,913
Total PAID circulation (avg): 27,551 24,285 21,456 19,945 18,137
Samples by MAIL (avg): 296 293 292 290 292
Samples OUTSIDE mail (avg): 147 141 140 136 136
Total FREE circulation (avg): 443 435 432 427 428
TOTAL DISTRIBUTION: 27,994 24,720 21,888 20,371 18,565
Copies not distributed (office): 2,884 1,650 2,163 1,711 1,211
Copies not distributed (RETURNS): 52,478 41,220 39,251 34,704 29,675
Reported % Paid/Requested: 98.4%   98.0% 97.9% 97.7%
% of RUN RETURNED: 0.0% 0.0% 62.0% 61.1% 60.0%
Copies existent: 30,877 26,369 24,052 22,081 19,776
SELL-THROUGH at RETAIL: 33.1% 35.9% 33.9% 35.1% 36.7%












  2005 2006 2007 2008 2009
Issue Statement appearing in: #563 Mar #572 Mar #581 Mar #593 Mar #605 Mar
Date of filing: 10/31/05 10/31/06 10/23/07 10/1/08 10/30/09
Issues published during year: 9 9 9 12 12
Annual subscription price: $20.25 $20.25 $20.25 $27.00 $30.00
Cover price during year: $2.25 $2.25 $2.25 $2.25 $2.50
Total Copies PRINTED (avg): 54,589 46,258 53,647 36,774 26,540
Sales through DEALERS (avg): 18,020 16,174 25,305 11,526 9,910
Sales by SUBSCRIPTION (avg): 2,396 2,591 2,193 1,724 1,583
Total PAID circulation (avg): 20,416 18,765 27,498 13,259 11,493
Samples by MAIL (avg): 102 102 96 93 89
Samples OUTSIDE mail (avg): 8,434 101 80 81 83
Total FREE circulation (avg): 8,536 203 176 174 172
TOTAL DISTRIBUTION: 28,952 18,968 27,674 13,433 11,665
Copies not distributed (office): 1,763 1,553 0 0 0
Copies not distributed (RETURNS): 23,874 25,737 25,973 23,341 19,953
Reported % Paid/Requested: 70.5% 98.9% 99.4% 98.7% 98.5%
% of RUN RETURNED: 43.7% 55.6% 48.4% 63.5% 75.2%
Copies existent: 30,715 20,521 27,674 13,424 11,665
SELL-THROUGH at RETAIL: 37.4% 40.6% 51.3% 36.1% 43.3%












  2010 2011 2012 2013 2014
Issue Statement appearing in: #617 Mar #629 Mar #641 April #653 April #665 April 
Date of filing: 10/1/10 10/11/11 10/18/12 11/15/13 12/9/14
Issues published during year: 12 12 12 12  12
Annual subscription price: $35.88 $35.88 $35.88 $22.50  $22.50
Cover price during year: $2.99 $2.99 $2.99 $2.99  $3.99
Total Copies PRINTED (avg): 35,151 40,675 37,920 31,124 25,197 
Sales through DEALERS (avg): 12,790 13,919 14,083 9,437 7,795 
Sales by SUBSCRIPTION (avg): 1,623 1,537 1,209 1,661 1,257 
Total PAID circulation (avg): 14,413 15,466 15,292 11,098  9,052
Samples by MAIL (avg): 88 82 81 81 81 
Samples OUTSIDE mail (avg): 88 90 77 77  77
Total FREE circulation (avg): 176 172 158 158  158
TOTAL DISTRIBUTION: 14,589 15,538 15,450 11,256  9,210
Copies not distributed (office):          
Copies not distributed (RETURNS): 20,562 25,137 22,470 19,868  15,987
Reported % Paid/Requested: 98.8% 99.0% 99.0% 99.0%  98.0%
% of RUN RETURNED: 58.5% 61.8% 59.3% 63.8%  63.4%
Copies existent: 14,589 15,628 15,450 11,256  9,210
SELL-THROUGH at RETAIL: 41.0% 38.0% 40.3% 35.7%  35.9%












Green year: Complete data




Orange year: Partial data




White year: Report needed




Gray year: Data doesn't exist




Pink year: Errors in data




Last updated:




September 20, 2015





Statement history:
    Archie has been running postal statements for most of its run, though sales figures were not required in them until 1960.

   When the postal policy changed requiring publishers to also report their number of subscription copies sold in 1963, Archie failed to report its subscription sales (which certainly existed) until 1965.

    All of Archie's titles began picking up glitches in their statements beginning around 2000. Math errors of a single copy were commonly found, particularly in the "free copies" sections of the forms. These errors have been corrected for the above table. Archie also stopped reporting its number of returned copies in several statements. Those have been calculated for the above tables based on the surrounding data.







Find out more about comics and fiction from writer John Jackson Miller!




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