Disney Comic Hits Sales Figures
Circulation as Reported in Publishers' Statements of Ownership
Filed with the United States Postal Service
Disney Comic Hits was Marvel's monthly anthology featuring characters from Disney's movies such as Toy Story, Pocahontas, and Aladdin. Film adaptation issues ran longer for a dollar more.
Heroes World Distribution figures account for around 7,000 copies of each issue on average, so newsstand sales accounted for the other 25,000 or so. That meant that, unusually, the largest contributor to the title's sales was postal subscriptions, likely spurred by joint marketing efforts from Marvel and Disney.
Some direct-market only information is available in the monthly reports.
|Issue Statement appearing in:||#15 Jan|
|Date of filing:||10/1/96|
|Issues published during year:||12|
|Annual subscription price:||$18.00|
|Cover price during year:||$1.50|
|Total Copies PRINTED (avg):||110,779|
|Sales through DEALERS (avg):||32,455|
|Sales by SUBSCRIPTION (avg):||28,277|
|Total PAID circulation (avg):||60,732|
|Samples by MAIL (avg):||600|
|Samples OUTSIDE mail (avg):||0|
|Total FREE circulation (avg):||600|
|Copies not distributed (office):||125|
|Copies not distributed (RETURNS):||104,434|
|Reported % Paid/Requested:||99.0%|
|% of RUN RETURNED:||94.3%|
|SELL-THROUGH at RETAIL:||54.8%|