Average Total Paid Circulation as Reported in Publishers' Statements of Ownership and Filed with the United States Postal Service
This list includes only those titles which offered subscriptions via the USPS Second or Periodical Class, and which published their sales reports in their titles.
Uncle Scrooge led the list in 1961 but lost a lot of ground, dropping about 15% in sales. As publishers began raising prices from the 10¢ mark comics had been at for a quarter of a century, Dell misread the market and went to 15¢ when everyone else went to 12¢. Over at DC, Superman actually picked up copies to take second. The super-hero take-over of the comics market was on. (No Statement has been found for Walt Disney's Comics & Stories, which presumably would have tracked Uncle Scrooge in sales on the way down.)
The first known statement for Richie Rich put it below any of the Archie titles. The Marvel tiles, still all horror-themed, continued to lag behind everything else. It would be a while before Fantastic Four, which launched in 1961, would print its first Statement.
The average circulation of all titles publishing Statements was above 300,000 copies for the last time in 1961.
Market share calculations are pending the collection of more data.
THE FINE PRINT
The figures at right are taken directly from the annual Statements of Ownership, Manage-ment, and Circulation filed by publishers with the United States Postal Service. The sales figure is the Average Paid Circulation figure and includes all copies sold through newsstands, comics shops, and postal subscription. It does not count copies the publisher gave away for free, or copies that were kept for office use.
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