Average Total Paid Circulation as Reported in Publishers' Statements of Ownership and Filed with the United States Postal Service
This list includes only those titles which offered subscriptions via the USPS Second or Periodical Class, and which published their sales reports in their titles.
Dell titles fissioned off to go to Gold Key, which accidentally only reported subscription sales during the year. While the lack of data on the Disney titles deals a blow to the overall average for the year, substantial drops are still seen for many of the high-ranking titles, perhaps due to the 12¢ price increase fully taking hold.
With only the earliest super-hero material creeping into Marvel's horror titles, it's interesting to note that its top-seller among reporting titles appears to have been Modeling with Millie!
The Statements for 1960-62 are precious when it comes to DC, which, as will be seen, failed to report sales figures at all in 1963-64.
Market share calculations are pending the collection of more data.
THE FINE PRINT
The figures at right are taken directly from the annual Statements of Ownership, Manage-ment, and Circulation filed by publishers with the United States Postal Service. The sales figure is the Average Paid Circulation figure and includes all copies sold through newsstands, comics shops, and postal subscription. It does not count copies the publisher gave away for free, or copies that were kept for office use.
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