Comic Book Sales Figures for 1960
Average Total Paid Circulation as Reported in Publishers' Statements of Ownership and Filed with the United States Postal Service
This list includes only those titles which offered subscriptions via the USPS Second or Periodical Class, and which published their sales reports in their titles.
1960 was the first year that the U.S. Postal Service required that publishers actually include circulation information in the Statements of Ownership that appeared in their comic books. At this point, only the print run and paid circulations were reported by all; some also included subscription sales.
Uncle Scrooge and Walt Disney's Comics & Stories both topped 1 million copies, and it was the last time to date that any Statement of Ownership for any title (apart from Mad, a magazine) would top that figure. Star Wars #1 in 1977 would be the next comic book to exceed 1 million copies, although that was across multiple printings. While several issues in the early 1990s would have sales exceeding 1 million copies, none of the year-long averages for those series topped that figure.
Note that DC rounded all figures to the nearest thousand, whereas other publishers went into greater detail. Such variation among publishers was common.
Magazines with comics content (like Mad) are sorted separately at the bottom.
—John Jackson Miller
Links lead to current listings for these titles on eBay. Further detail may be found in our Title Spotlights.
About a hundred more Statements exist for this year and have been collected by Comichron. They'll appear here soon!