Comic Book Sales Figures for 1967
Average Total Paid Circulation as Reported in Publishers' Statements of Ownership and Filed with the United States Postal Service
This list includes only those titles which offered subscriptions via the USPS Second or Periodical Class, and which published their sales reports in their titles.
Batman remained at the top of the charts in 1967, which again found nine of the Top 10 titles coming from DC. But Spider-Man's climb continued, and by now Marvel's 11 titles with Statements were selling almost on a par with Archie's 11 titles.
Another 1960s TV sensation, The Flintstones, had given Gold Key a bright spot a couple of years before; now, beginning to gray, it still outsold most of the publisher's titles. It was a hard time for humor comics in general, with Uncle Scrooge and Walt Disney's Comics & Stories now at close to a quarter of their sales just seven years earlier and Dennis the Menace off nearly 40% in just four years. Even DC found the going tough, with Fox & Crow nearly at the bottom of the list.
Among other genres, it's hard to say which standby was having a worse time: romance titles, westerns, or war titles. Sadly for Charlton, it had all three and not much else!
DC's figures were rounded to the nearest hundred, while others show all the digits. This is how it was in the Statements themselves, and it was common for publishers to go back and forth on how they recorded them.
More Statements of Ownership were found earlier from 1967 than from any other year. That's in part due to one of fandom's most comprehensive early works, "Analyses of Comic Book Circulation Figures" by Gail Sutton in her fanzine, Mount to the Stars #1 (Spring 1970). It's worth noting that, while I and the contributors to my past works have added information for 1967 from the actual Statements, I have only found two Statements not reported in her original work.
Magazines with comics content (like Mad) are sorted separately at the bottom.
—John Jackson Miller
Links lead to current listings for these titles on eBay. Further detail may be found in our Title Spotlights.
|Title||Publisher||Average Copies Sold|
|4||World's Finest Comics||DC||537,200|
|6||Superman's Pal Jimmy Olsen||DC||450,700|
|7||Superman's Girlfriend Lois Lane||DC||448,400|
|11||Man from U.N.C.L.E.||Gold Key||411,235|
|12||Justice League of America||DC||385,800|
|15||Betty and Veronica||Archie||349,632|
|16||Brave & Bold||DC||342,400|
|18||Walt Disney's Comics & Stories||Gold Key||310,665|
|19||Dennis the Menace||Fawcett||308,736|
|20||Treasure Chest||Catholic Guild||306,803|
|22||Archie's Pal Jughead||Archie||287,422|
|24||Archie's Joke Book||Archie||282,199|
|26||Uncle Scrooge||Gold Key||278,901|
|28||Life with Archie||Archie||275,099|
|31||Tales to Astonish||Marvel||269,132|
|33||Bugs Bunny||Gold Key||266,815|
|35||Lost in Space||Gold Key||264,667|
|36||Sgt. Fury and his Howling Commandos||Marvel||260,930|
|37||Tales of Suspense||Marvel||257,342|
|38||Tom and Jerry||Gold Key||256,448|
|39||Walt Disney's Donald Duck||Gold Key||255,470|
|40||The Three Stooges||Gold Key||253,384|
|41||Archie Giant Series||Archie||248,241|
|42||Voyage to the Bottom of the Sea||Gold Key||243,688|
|44||Porky Pig||Gold Key||241,735|
|46||Archie's Pals 'n' Gals||Archie||240,407|
|48||Mighty Samson||Gold Key||238,075|
|49||Twilight Zone||Gold Key||236,720|
|51||Turok, Son of Stone||Gold Key||232,565|
|52||Yogi Bear||Gold Key||229,100|
|54||Little Lulu||Gold Key||224,800|
|55||Woody Woodpecker||Gold Key||220,783|
|57||Daffy Duck||Gold Key||212,225|
|58||Doctor Solar||Gold Key||208,135|
|60||Mickey Mouse||Gold Key||205,083|
|63||Our Army at War||DC||196,500|
|71||Challengers of the Unknown||DC||182,200|
|72||Adventures of Jerry Lewis||DC||180,800|
|74||Girls' Love Stories||DC||178,300|
|78||Millie the Model||Marvel||173,519|
|80||Falling in Love||DC||170,400|
|83||Tales of the Unexpected||DC||162,600|
|84||Star-Spangled War Stories||DC||160,000|
|85||House of Mystery||DC||158,500|
|89||Our Fighting Forces||DC||152,200|
|90||Sugar & Spike||DC||150,200|
|93||Army War Heroes||Charlton||140,005|
|94||Billy the Kid||Charlton||136,615|
|97||Career Girl Romances||Charlton||125,710|
|101||Hot Rods and Racing Cars||Charlton||120,563|
|103||I Love You||Charlton||120,310|
|104||Outlaws of the West||Charlton||118,313|
|108||Fox & The Crow||DC||114,700|
|111||Texas Rangers in Action||Charlton||110,615|
About a hundred more Statements exist for this year and have been collected by Comichron. They'll appear here soon!