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Sales Figures
Average Total Paid Circulation as Reported in Postal Records, 1960-1998
| 1960 | 1961 | 1962 | 1963 | 1964 | |
| Issue Statement appearing in: | #34 Apr-Jun | #38 June-Aug. | #41 March | #47 February | #56 March |
| Date of filing: | 10/1/60 | 10/1/61 | 10/1/62 | 9/27/63 | 9/28/64 |
| Issues published during year: | 4 | 4 | 6 | 6 | 6 |
| Annual subscription price: | $0.60 | $0.60 | $0.65 | $0.65 | $0.65 |
| Cover price during year: | $0.15 | $0.15 | $0.12 | $0.12 | $0.12 |
| Total Copies PRINTED (avg): | unlisted | unlisted | unlisted | 428,900 | 502,759 |
| Sales through DEALERS (avg): | unlisted | unlisted | unlisted | 296,255 | 333,558 |
| Sales by SUBSCRIPTION (avg): | unlisted | unlisted | 4,251 | 2,900 | 2,822 |
| Total PAID circulation (avg): | 1,040,543 | 853,928 | unlisted | 299,155 | 336,380 |
| Samples by MAIL (avg): | unlisted | unlisted | unlisted | 781 | 714 |
| Samples OUTSIDE mail (avg): | unlisted | unlisted | unlisted | 0 | 0 |
| Total FREE circulation (avg): | unlisted | unlisted | 781 | 714 | |
| TOTAL DISTRIBUTION: | unlisted | unlisted | unlisted | 299,936 | 337,094 |
| Copies not distributed (office): | |||||
| Copies not distributed (RETURNS): | unlisted | unlisted | unlisted | 128,937 | 165,665 |
| Reported % Paid/Requested: | |||||
| % of RUN RETURNED: | #DIV/0! | #DIV/0! | #DIV/0! | 30.1% | 33.0% |
| Copies existent: | 0 | 0 | 4,251 | 299,936 | 337,094 |
| SELL-THROUGH at RETAIL: | #DIV/0! | #DIV/0! | #DIV/0! | 69.7% | 66.9% |
| 1965 | 1966 | 1967 | 1968 | 1969 | |
| Issue Statement appearing in: | #62 March | #68 March | #73 February | #79 February | #85 February |
| Date of filing: | 9/28/65 | 9/28/66 | 9/28/67 | 9/27/68 | 9/30/69 |
| Issues published during year: | 6 | 6 | 6 | 6 | 6 |
| Annual subscription price: | $0.65 | $0.65 | $0.65 | $0.75 | $1.00 |
| Cover price during year: | $0.12 | $0.12 | $0.12 | $0.15 | $0.15 |
| Total Copies PRINTED (avg): | 550,762 | 491,530 | 495,055 | 429,631 | 444,114 |
| Sales through DEALERS (avg): | 326,500 | 296,166 | 277,501 | 279,666 | 242,500 |
| Sales by SUBSCRIPTION (avg): | 4,425 | 1,350 | 1,400 | 1,294 | 1,202 |
| Total PAID circulation (avg): | 330,925 | 297,516 | 278,901 | 280,960 | 243,702 |
| Samples by MAIL (avg): | 905 | 528 | 591 | 499 | 594 |
| Samples OUTSIDE mail (avg): | 0 | 0 | 0 | 0 | 0 |
| Total FREE circulation (avg): | 905 | 528 | 591 | 499 | 594 |
| TOTAL DISTRIBUTION: | 331,830 | 298,044 | 279,492 | 281,459 | 244,296 |
| Copies not distributed (office): | |||||
| Copies not distributed (RETURNS): | 218,932 | 193,486 | 495,055 | 429,631 | 199,818 |
| Reported % Paid/Requested: | |||||
| % of RUN RETURNED: | 39.8% | 39.4% | 100.0% | 100.0% | 45.0% |
| Copies existent: | 331,830 | 298,044 | 279,492 | 281,459 | 244,296 |
| SELL-THROUGH at RETAIL: | 60.1% | 60.5% | 56.3% | 65.4% | 54.9% |
| 1970 | 1971 | 1972 | 1973 | 1974 | |
| Issue Statement appearing in: | #91 February | #97 February | Not in #103-5 | ||
| Date of filing: | 9/30/70 | 9/30/71 | |||
| Issues published during year: | 6 | 6 | |||
| Annual subscription price: | $1.00 | $1.00 | |||
| Cover price during year: | $0.15 | $0.15 | |||
| Total Copies PRINTED (avg): | 401,762 | 339,830 | |||
| Sales through DEALERS (avg): | 225,500 | 221,112 | |||
| Sales by SUBSCRIPTION (avg): | 1,114 | 1,561 | |||
| Total PAID circulation (avg): | 226,614 | 222,673 | |||
| Samples by MAIL (avg): | 589 | 619 | |||
| Samples OUTSIDE mail (avg): | 0 | 0 | |||
| Total FREE circulation (avg): | 589 | 619 | |||
| TOTAL DISTRIBUTION: | 227,203 | 223,292 | |||
| Copies not distributed (office): | 0 | 298 | |||
| Copies not distributed (RETURNS): | 174,559 | 116,240 | |||
| Reported % Paid/Requested: | |||||
| % of RUN RETURNED: | 43.4% | 34.2% | #DIV/0! | #DIV/0! | #DIV/0! |
| Copies existent: | 227,203 | 223,590 | 0 | 0 | 0 |
| SELL-THROUGH at RETAIL: | 56.4% | 65.5% | #DIV/0! | #DIV/0! | #DIV/0! |
| 1975 | 1976 | 1977 | 1978 | 1979 | |
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| 1980 | 1981 | 1982 | 1983 | 1984 | |
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| 1985 | 1986 | 1987 | 1988 | 1989 | |
| Issue Statement appearing in: | #226 May | #234 May | #242 April | ||
| Date of filing: | 10/1/87 | 10/28/88 | 10/3/89 | ||
| Issues published during year: | 8 | 8 | 8 | ||
| Annual subscription price: | $7.60 | $7.60 | $7.60 | ||
| Cover price during year: | $0.95 | $0.95 | $0.95 | ||
| Total Copies PRINTED (avg): | 237,541 | 190,190 | 172,488 | ||
| Sales through DEALERS (avg): | 74,539 | 68,006 | 68,928 | ||
| Sales by SUBSCRIPTION (avg): | 4,396 | 6,076 | 5,627 | ||
| Total PAID circulation (avg): | 78,935 | 74,092 | 74,055 | ||
| Samples by MAIL (avg): | 294 | 316 | 332 | ||
| Samples OUTSIDE mail (avg): | 0 | 0 | 0 | ||
| Total FREE circulation (avg): | 294 | 316 | 332 | ||
| TOTAL DISTRIBUTION: | 79,229 | 74,398 | 74,387 | ||
| Copies not distributed (office): | 2,108 | 2,243 | 3,524 | ||
| Copies not distributed (RETURNS): | 156,204 | 113,549 | 94,577 | ||
| Reported % Paid/Requested: | |||||
| % of RUN RETURNED: | 65.8% | 59.7% | 54.8% | ||
| Copies existent: | 81,337 | 76,641 | 78,411 | ||
| SELL-THROUGH at RETAIL: | 33.2% | 39.0% | 42.9% | ||
| 1990 | 1991 | 1992 | 1993 | 1994 | |
| Issue Statement appearing in: | #261 December | Not in #273, 277 | #286 June | #291 April | |
| Date of filing: | 10/1/91 | 9/9/93 | 9/28/94 | ||
| Issues published during year: | 12 | 6 | 6 | ||
| Annual subscription price: | $18.00 | $9.00 | $9.00 | ||
| Cover price during year: | $1.50 | $1.50 | $1.50 | ||
| Total Copies PRINTED (avg): | 162,127 | 160,425 | 118,180 | ||
| Sales through DEALERS (avg): | 54,037 | 154,884 | 112,528 | ||
| Sales by SUBSCRIPTION (avg): | 6,425 | 3,691 | 4,072 | ||
| Total PAID circulation (avg): | 60,462 | 158,775 | 116,600 | ||
| Samples by MAIL (avg): | 169 | 142 | 219 | ||
| Samples OUTSIDE mail (avg): | 0 | 0 | 0 | ||
| Total FREE circulation (avg): | 169 | 142 | 219 | ||
| TOTAL DISTRIBUTION: | 60,681 | 158,917 | 116,819 | ||
| Copies not distributed (office): | 6,456 | 1,508 | 1,361 | ||
| Copies not distributed (RETURNS): | 95,040 | 0 | 0 | ||
| Reported % Paid/Requested: | |||||
| % of RUN RETURNED: | #DIV/0! | 58.6% | #DIV/0! | 0.0% | 0.0% |
| Copies existent: | 0 | 67,087 | 0 | 160,225 | 118,180 |
| SELL-THROUGH at RETAIL: | #DIV/0! | 37.3% | #DIV/0! | 99.0% | 98.7% |
| 1995 | 1996 | 1997 | 1998 | 1999 | |
| Issue Statement appearing in: | #297 April | #302 Feb. | #308 Feb. | #316 Feb | |
| Date of filing: | 10/13/95 | 10/1/96 | 9/4/97 | 9/1/98 | |
| Issues published during year: | 6 | 6 | 6 | 12 | |
| Annual subscription price: | $9.00 | $9.00 | $12.00 | $78.00 | |
| Cover price during year: | $1.50 | $1.50 | $2.00 | $6.95 | |
| Total Copies PRINTED (avg): | 93,526 | 80,839 | 64,938 | 20,430 | |
| Sales through DEALERS (avg): | 75,990 | 36,689 | 30,121 | 8,397 | |
| Sales by SUBSCRIPTION (avg): | 4,245 | 4,363 | 3,847 | 2,158 | |
| Total PAID circulation (avg): | 80,235 | 41,052 | 33,968 | 10,555 | |
| Samples by MAIL (avg): | 15 | 15 | 20 | 23 | |
| Samples OUTSIDE mail (avg): | 224 | 224 | 224 | 224 | |
| Total FREE circulation (avg): | 239 | 239 | 244 | 247 | |
| TOTAL DISTRIBUTION: | 80,474 | 41,291 | 34,212 | 10,802 | |
| Copies not distributed (office): | 1,718 | 1,301 | 1,041 | 126 | |
| Copies not distributed (RETURNS): | 11,334 | 38,247 | 29,685 | 9,502 | |
| Reported % Paid/Requested: | 1 | 1 | 1 | 1 | |
| % of RUN RETURNED: | 12.1% | 47.3% | 45.7% | 46.5% | |
| Copies existent: | 82,192 | 42,592 | 35,253 | 10,928 | |
| SELL-THROUGH at RETAIL: | 85.8% | 50.8% | 52.3% | 51.7% | |
| 2000 | 2001 | 2002 | 2003 | 2004 | |
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| 2005 | 2006 | 2007 | 2008 | 2009 | |
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| 2010 | 2011 | ||||
| Issue Statement appearing in: | |||||
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| Total Copies PRINTED (avg): | |||||
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| Sales by SUBSCRIPTION (avg): | |||||
| Total PAID circulation (avg): | |||||
| Samples by MAIL (avg): | |||||
| Samples OUTSIDE mail (avg): | |||||
| Total FREE circulation (avg): | |||||
| TOTAL DISTRIBUTION: | |||||
| Copies not distributed (office): | |||||
| Copies not distributed (RETURNS): | |||||
| Reported % Paid/Requested: | |||||
| % of RUN RETURNED: | |||||
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| SELL-THROUGH at RETAIL: | |||||
| Green year: Complete data | |||||
| Orange year: Partial data | |||||
| White year: Report needed | |||||
| Gray year: Data doesn't exist | |||||
| Pink year: Errors in data | |||||
| Last updated: | |||||
| February 9, 2012 |
Notarized statements with only sales figures appeared in 1960 and 1961. In 1962, all of the Gold Key line only included subscription sales. Beginning in 1963, all categories were published. Statement ended in 1972 when Gold Key's subscription service ended. Gladstone restarted second-class subscriptions in 1987, and Disney continued them; Gladstone picked them up again in 1998. Statements have not been reported for any other years to date,








