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Comic Book Sales by Year

Yearly comics sales data comes in two varieties:

1) Year-by-year rankings of the sales figures found in comics publishers' Statements of Ownership, beginning in 1960. That material can be found here:

The 1960s
1960   1961   1962   1963   1964
1965   1966   1967   1968   1969


2) Aggregated monthly data, combining the preorders and final orders from Diamond Comic Distributors for each month from 1996 to present.

The below charts collect the Diamond data I've calculated across time. The widest grouping, visible below in black, has the widest margin of error; in addition to including the more solid estimates of comics-shop sales, guesses at returnable newsstand comics sales and returnable bookstore trade paperback sales are included.

The more reliable figures are the smaller groupings, appearing in red. These are calculated based on all the public reports issued by Diamond for comics shop sales in each month. The biggest such figure captures all comics, trade paperbacks, and magazines sold by Diamond in a year. As what Diamond has reported from year to year has changed, figures are not available for every category for every year.

  Estimated OVERALL North American Market size, including both print and digital estimates by Comichron and ICV2.com
DIGITAL sales for Comics (not counting subscription services) in North America, as calculated by ICV2.com (est.):
2011 $715 million $25 million
2012 $805 million
$70 million
2013 $870 million
$90 million
     
  Estimated OVERALL North American Market size, including estimates for newsstand comics and book channel TPB sales
(*joint calculation by Comichron and ICV2)
OVERALL North American Dollar Sales for Comics, Trade Paperbacks, and Magazines sold by Diamond Comic Distributors to comic book stores (est.):
1997 $300-320 million  
1998 $280-300 million  
1999 $270-290 million  
2000 $255-275 million  
2001 $260-285 million  
2002 $300-330 million n/a
2003 $350-400 million $310.6 million
2004 $420-480 million $328.25 million
2005 $475-550 million $352.33 million
2006 $575-640 million $395.55 million
2007 $660-700 million $430.00 million
2008 $680-710 million $436.6 million
2009 $650-700 million $428 million
2010 $660-690 million $419 million
2011 $690 million* $414 million
2012 $735 million*
$474.61 million
2013 $780 million*
$517.66 million
     
     
  Unit Sales for Diamond's Top
300 Comic Books from each month
(est.):
Dollar Sales for Diamond's Top 300 Comic Books from each month (est.):
1997 100.32 million copies $244.39 million
1998 84.45 million copies $210.65 million
1999 78.08 million copies $202.54 million
2000 69.26 million copies $190.75 million
2001 66.92 million copies $186.98 million
2002 70.27 million copies $196.65 million
2003 73.02 million copies $207.19 million
2004 74.14 million copies $213.24 million
2005 76.13 million copies $221.73 million
2006 81.85 million copies $252.18 million
2007 85.27 million copies $270.00 million
2008 81.34 million copies $263.00 million
2009 74.88 million copies $257.88 million
2010 69.20 million copies $245.72 million
2011 72.13 million copies $248.44 million
2012 80.55 million copies $285.02 million
2013 84.51 million copies $308.71 million
     
     
  Dollar Sales for Diamond's Top Trade Paperbacks from each month (est.): Combined Dollar Sales for Diamond's Top 300 Comics and Top TPBs from each month(est.):
1997 n/a n/a
1998 $15.84 million $226.49 million
1999 $17.31 million $219.85 million
2000 $19.20 million $209.95 million
2001 $20.51 million $207.49 million
2002 $32.64 million $229.29 million
2003 $30.73 million $237.92 million
2004 $40.99 million $254.36 million
2005 $45.84 million $267.57 million
2006 $48.45 million $300.63 million
2007 $57.15 million $327.1 million
2008 $59.57 million $327.65 million
2009 $77.65 million $335.47 million
2010 $76.31 million $321.98 million
2011 $70.06 million $318.5 million
2012 $84.57 million $369.59 million
2013 $93.91 million $402.31 million
     
     
  Average price of comic books in Diamond's Top 300 from each month: Average price of comic books in Diamond's Top 300 from each month, weighted by orders:
1997 $2.62 $2.44
1998 $2.71 $2.49
1999 $2.88 $2.59
2000 $2.95 $2.75
2001 $3.10 $2.79
2002 $3.07 $2.67
2003 $3.06 $2.84
2004 $3.14 $2.88
2005 $3.15 $2.91
2006 $3.24 $3.08
2007 $3.27 $3.17
2008 $3.34 $3.23
2009 $3.47 $3.44
2010 $3.58 $3.55
2011 $3.49 $3.44
2012 $3.54 $3.57
2013 $3.61 $3.65

Note that in the charts above, Diamond from time to time increased the number of trade paperbacks it was reporting on. In 2008, the first 10 months it reported its Top 100, while in the last two months it reported its Top 300. In 2009, the total sum was higher only because the 2009 figure includes Top 300s from all 12 months (and thus figures on 2,000 more trade paperback releases). The links below go to individual yearly pages where that has been allowed for, and apples-to-apples comparisons can be seen.

Beginning with 2011, the overall computations are the result of a collaboration with ICv2.com.

The individual pages for each of these years can be found by clicking the links below. Remember that these pages only show what the comics shops of North America ordered, whereas the Statements of Ownership report sales through all channels. More years coming soon!

1984
1984
1985
1985
1986
1986
1987
1987
1988
1988
1989
1989
1990
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012


  



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