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Avengers and New Avengers Sales Figures

Circulation as Reported in Publishers' Statements of Ownership
Filed with the United States Postal Service


Check out our video discussion of this title's postal record!

Marvel's The Avengers brought together several heroes from other titles under the roof of Avengers Mansion: Iron Man (and later Captain America) from Tales of Suspense; Thor from Journey Into Mystery; and Hulk, Wasp, and Ant-Man from Tales to Astonish.

The formula succeeded, providing Marvel with a new team title and a subgroup of heroes within its own universe. When Captain America, Iron Man, and Thor got their own titles, the books were colloquially known as "the Avengers titles," even though all had started elsewhere.

Sales declined with other titles in the 1960s, but held relatively steady through much of the 1970s. Sales improved dramatically in 1979, with modest growth continuing during Jim Shooter's return tenure on the title through to 1984. But sales began to slip in the late 1980s, with sales now split between the main title and West Coast Avengers and, later, Solo Avengers. When the rest of the industry was exploding in sales in the early 1990s, Avengers saw only modest increases.

The title had dwindled to five-figures in the mid-1990s when Marvel brought Jim Lee and Rob Liefeld on board to relaunch part of the Marvel line as part of "Heroes Reborn." Liefeld's Avengers dramatically increased sales on the title, and Avengers had better luck holding onto its gains after "Heroes Return" began than other titles in the experiment had.

Find this issue on TFAWBut by 2003, sales had again approached pre-Reborn levels, and Marvel rebooted the series as New Avengers under Brian Michael Bendis. Sales soared again, and the title benefitted from its central role in the Civil War storyline in the mid-2000s. Sales slipped during the recession later in the decade, and Marvel rebooted the series a fourth time (again as New Avengers) in 2010, in advance of the 2012 Avengers feature film.

Several more relaunches continued until Marvel restored the original numbering in 2017 — and then did a "Fresh Start" relaunch in 2018 — but the publisher was already done printing circulation statements by then.

Some direct-market only information is available in our monthly reports.

—John Jackson Miller


 

19651966196719681969
Issue Statement appearing in:no filing#38 March#50 March#62 March#74 March
Date of filing:10/1/6610/1/6710/1/6810/1/69
Issues published during year:12121212
Annual subscription price:$1.75$1.75$1.75$2.35
Cover price during year:$0.12$0.12$0.12$0.15
Total Copies PRINTED (avg):423,601454,498428,600411,541
Sales through DEALERS (avg):267,994267,639275,421238,606
Sales by SUBSCRIPTION (avg):2,0001,5001,5301,380
Total PAID circulation (avg):269,994269,139276,951239,986
Samples by MAIL (avg):6095400110
Samples OUTSIDE mail (avg):0000
Total FREE circulation (avg):6095400110
TOTAL DISTRIBUTION:270,054269,234277,351240,096
Copies not distributed (office):
Copies not distributed (RETURNS):153,547185,264151,249171,445
Reported % Paid/Requested:
% of RUN RETURNED:36.2%40.8%35.3%41.7%
Copies existent:270,054269,234277,351240,096
SELL-THROUGH at RETAIL:63.7%59.2%64.6%58.3%
19701971197219731974
Issue Statement appearing in:#86 March#99 May#109 March#123 May#135 May
Date of filing:10/1/709/23/719/21/729/25/739/13/74
Issues published during year:1212121212
Annual subscription price:$2.35$3.00$2.75$3.50$3.50
Cover price during year:$0.15$0.20$0.20$0.25$0.25
Total Copies PRINTED (avg):385,239342,236349,793360,675342,917
Sales through DEALERS (avg):216,059205,169188,579183,702186,814
Sales by SUBSCRIPTION (avg):1,3351,3091,3821,3371,270
Total PAID circulation (avg):217,394206,478189,961185,039188,084
Samples by MAIL (avg):01101101500
Samples OUTSIDE mail (avg):00000
Total FREE circulation (avg):01101101500
TOTAL DISTRIBUTION:217,394206,478190,071185,189188,084
Copies not distributed (office):1101,1251,4581613,228
Copies not distributed (RETURNS):167,735134,633158,264175,325151,545
Reported % Paid/Requested:
% of RUN RETURNED:43.5%39.3%45.2%48.6%44.2%
Copies existent:217,504207,713191,529185,350191,312
SELL-THROUGH at RETAIL:56.4%60.3%54.3%51.3%54.8%
19751976197719781979
Issue Statement appearing in:No form printed#157 March#170 April#182 April#193 March
Date of filing:9/20/769/20/779/25/7810/1/79
Issues published during year:12121212
Annual subscription price:$4.00$4.50$4.50$5.00
Cover price during year:$0.30$0.35$0.35$0.40
Total Copies PRINTED (avg):368,200366,970370,012428,935
Sales through DEALERS (avg):171,100163,597154,156218,440
Sales by SUBSCRIPTION (avg):1,7134,5678,84011,250
Total PAID circulation (avg):172,813168,164162,996229,690
Samples by MAIL (avg):01752500
Samples OUTSIDE mail (avg):0000
Total FREE circulation (avg):01752500
TOTAL DISTRIBUTION:172,813168,339163,246229,690
Copies not distributed (office):4851,7601,4501,000
Copies not distributed (RETURNS):194,902196,871205,316197,438
Reported % Paid/Requested:
% of RUN RETURNED:52.9%53.6%55.5%46.0%
Copies existent:173,298170,099164,696230,690
SELL-THROUGH at RETAIL:46.9%45.8%44.1%53.5%
19801981198219831984
Issue Statement appearing in:#206 April#218 Apr#230 Apr#243 May#255 May
Date of filing:10/1/8010/1/8110/11/8210/4/839/28/84
Issues published during year:1212121212
Annual subscription price:$6.00$7.20$7.20$7.20$7.80
Cover price during year:$0.50$0.60$0.60$0.60$0.65
Total Copies PRINTED (avg):440,819437,081426,329413,151406,623
Sales through DEALERS (avg):223,514206,114206,370212,149224,647
Sales by SUBSCRIPTION (avg):12,27715,28016,96517,49616,816
Total PAID circulation (avg):235,791221,394223,335229,645241,463
Samples by MAIL (avg):638602744780132
Samples OUTSIDE mail (avg):00000
Total FREE circulation (avg):638602744780132
TOTAL DISTRIBUTION:236,429221,996224,079230,425241,596
Copies not distributed (office):3,8475,2134,8423,2701,352
Copies not distributed (RETURNS):200,543209,872197,408179,456163,675
Reported % Paid/Requested:
% of RUN RETURNED:45.5%48.0%46.3%43.4%40.3%
Copies existent:240,276227,209228,921233,695242,947
SELL-THROUGH at RETAIL:53.5%50.7%52.4%55.6%59.4%
19851986198719881989
Issue Statement appearing in:#266 Apr#279 May#291 MayNo form printed#317 May
Date of filing:10/1/8510/6/86 no date 11/1/89
Issues published during year:12121212
Annual subscription price:$9.00$9.00$9.00$12.00
Cover price during year:$0.75$0.75$0.75$1.00
Total Copies PRINTED (avg):408,705412,900386,809330,300
Sales through DEALERS (avg):225,008224,400207,483195,190
Sales by SUBSCRIPTION (avg):16,95812,8419,3586,410
Total PAID circulation (avg):241,966237,241216,841201,600
Samples by MAIL (avg):140225132150
Samples OUTSIDE mail (avg):0000
Total FREE circulation (avg):14022513215
TOTAL DISTRIBUTION:242,106237,466261,973201,750
Copies not distributed (office):1,7255,384902600
Copies not distributed (RETURNS):164,874170,050168,934127,950
Reported % Paid/Requested:
% of RUN RETURNED:40.3%41.2%43.7%38.7%
Copies existent:243,831242,850217,875202,350
SELL-THROUGH at RETAIL:59.2%57.5%56.1%61.0%
19901991199219931994
Issue Statement appearing in:#330 Mar#345 March#360 March#371 Feb#384 March
Date of filing:10/1/9010/1/9110/1/9110/1/9310/1/94
Issues published during year:1512121212
Annual subscription price:$12.00$15.00$15.00$15.00$18.00
Cover price during year:$1.00$1.25$1.25$1.25$1.50
Total Copies PRINTED (avg):339,523280,254267,483269,542253,950
Sales through DEALERS (avg):202,566167,871170,800185,233162,217
Sales by SUBSCRIPTION (avg):4,9504,8084,2253,4503,191
Total PAID circulation (avg):207,516172,679175,025188,688165,408
Samples by MAIL (avg):125250250125125
Samples OUTSIDE mail (avg):00000
Total FREE circulation (avg):125250250125125
TOTAL DISTRIBUTION:207,641172,929175,275188,808165,533
Copies not distributed (office):600500500250500
Copies not distributed (RETURNS):131,282106,82591,70880,48487,917
Reported % Paid/Requested:99.0%
% of RUN RETURNED:38.7%38.1%34.3%29.9%34.6%
Copies existent:208,241173,429175,775189,058166,033
SELL-THROUGH at RETAIL:61.1%61.6%65.4%70.0%65.1%
19951996199719981999
Issue Statement appearing in:#394 Jan.V2#2 Dec.!V3#1 FebV3#10 NovV3#22 Oct!
Date of filing:10/1/9510/1/9610/1/9710/1/9810/1/99
Issues published during year:1212121212
Annual subscription price:$22.00$22.00$23.88$23.88$23.88
Cover price during year:$1.95$1.95$1.99$1.99$1.99
Total Copies PRINTED (avg):339,865126,858209,391236,730175,250
Sales through DEALERS (avg):81,899115,857163,342163,775119,525
Sales by SUBSCRIPTION (avg):3,2661,9312,7043,1483,553
Total PAID circulation (avg):85,165123,581166,046166,903123,078
Samples by MAIL (avg):750600270270600
Samples OUTSIDE mail (avg):00001,913
Total FREE circulation (avg):7506002702702,513
TOTAL DISTRIBUTION:85,915124,181166,316167,173123,678
Copies not distributed (office):500125125125125
Copies not distributed (RETURNS):253,4502,55242,95069,43251,447
Reported % Paid/Requested:99.0%99.0%99.0%99.0%99.0%
% of RUN RETURNED:74.6%2.0%20.5%29.3%29.4%
Copies existent:86,415118,513166,441167,318125,716
SELL-THROUGH at RETAIL:25.1%97.4%79.3%70.5%70.2%
20002001200220032004
Issue Statement appearing in:V3#35 Dec!V3#49 FebV3#61 FebV3#75 FebV1#503 Dec!
Date of filing:10/1/0010/1/0110/1/0210/1/0310/1/04
Issues published during year:1212121517
Annual subscription price:$27.00$27.00$27.00$27.00$27.00
Cover price during year:$2.25$2.25$2.25$2.25$2.25
Total Copies PRINTED (avg):132,917107,99292,54769,74983,783
Sales through DEALERS (avg):94,49679,76375,24562,40370,863
Sales by SUBSCRIPTION (avg):3,3393,0862,7152,4892,499
Total PAID circulation (avg):97,83582,84977,96064,89273,362
Samples by MAIL (avg):60060060010
Samples OUTSIDE mail (avg):0001,5281,528
Total FREE circulation (avg):6006006001,5291,528
TOTAL DISTRIBUTION:98,43583,44978,56066,42174,890
Copies not distributed (office):1250000
Copies not distributed (RETURNS):34,48225,54313,9873,3288,893
Reported % Paid/Requested:100.0%99.0%99.0%97.7%97.9%
% of RUN RETURNED:25.9%23.7%15.1%4.8%10.6%
Copies existent:98,56083,44978,56066,42174,890
SELL-THROUGH at RETAIL:73.6%76.7%84.2%93.0%87.6%
20052006200720082009
Issue Statement appearing in:No form printed#24 Nov!#36 January#46 December#58 December
Date of filing:9/12/069/25/079/30/089/30/09
Issues published during year:14121212
Annual subscription price:$27.00$27.00$27.00$27.00
Cover price during year:$2.99$2.99$2.99$2.99
Total Copies PRINTED (avg):164,019172,214139,284120,823
Sales through DEALERS (avg):145,150152,582121,978105,016
Sales by SUBSCRIPTION (avg):5,6126,5596,3966,908
Total PAID circulation (avg):150,762159,141128,374111,924
Samples by MAIL (avg):0000
Samples OUTSIDE mail (avg):541650629745
Total FREE circulation (avg):541650629745
TOTAL DISTRIBUTION:151,374159,791129,003112,669
Copies not distributed (office):000
Copies not distributed (RETURNS):12,64512,42310,2818,154
Reported % Paid/Requested:99.6%99.6%99.5%99.3%
% of RUN RETURNED:7.7%7.2%7.4%6.7%
Copies existent:151,303159,791129,003112,669
SELL-THROUGH at RETAIL:91.9%92.4%92.2%92.6%
20102011201220132014
Issue Statement appearing in:Not in #5-7 App Pending#19 January
Date of filing:9/30/11
Issues published during year:1212
Annual subscription price:$27.00$27.00
Cover price during year:$3.99$2.99
Total Copies PRINTED (avg):87,041
Sales through DEALERS (avg):77,638
Sales by SUBSCRIPTION (avg):2,320
Total PAID circulation (avg):79,958
Samples by MAIL (avg):0
Samples OUTSIDE mail (avg):431
Total FREE circulation (avg):431
TOTAL DISTRIBUTION:80,389
Copies not distributed (office):0
Copies not distributed (RETURNS):6,651
Reported % Paid/Requested:99.5%
Copies existent:   80,389

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Statement history
Marvel did not publish Statements of Ownership in the title until 1966. The 1971 and 1972 Statements had minor math errors lower in the entries, and incorrect filing dates were published in the 1987 and 1992 forms. No Statements for 1975 or 1988 appeared in any issues of the title. In 1996 and 1997, the numbering of the series restarted, but the subscriptions from the previous incarnation were carried over. This happened again in 2005, when the series transformed into New Avengers, and again in 2010, when it reverted to a renumbered Avengers. No filing was made for either of the first years of those incarnations, as the postal application was refiled and was still pending.

The 1996 data, which would have taken into account only the pre-reboot issues, appears to have left out most all newsstand sales, both sold and unsold.

Marvel stopped printing Statements after the 2011 publishing year.