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The Avengers
Sales Figures

Average Total Paid Circulation as Reported in Postal Records, 1965-present


  1965 1966 1967 1968 1969
Issue Statement appearing in: #38 March #50 March #62 March #74 March  
Date of filing: 10/1/66 10/1/67 10/1/68 10/1/69  
Issues published during year: 12 12 12 12  
Annual subscription price: $1.75 $1.75 $1.75 $2.35  
Cover price during year: $0.12 $0.12 $0.12 $0.15  
Total Copies PRINTED (avg): 423,601 454,498 428,600 411,541  
Sales through DEALERS (avg): 267,994 267,639 275,421 238,606  
Sales by SUBSCRIPTION (avg): 2,000 1,500 1,530 1,380  
Total PAID circulation (avg): 269,994 269,139 276,951 239,986  
Samples by MAIL (avg): 60 95 400 110  
Samples OUTSIDE mail (avg): 0 0 0 0  
Total FREE circulation (avg): 60 95 400 110  
TOTAL DISTRIBUTION: 270,054 269,234 277,351 240,096  
Copies not distributed (office):          
Copies not distributed (RETURNS): 153,547 185,264 151,249 171,445  
Reported % Paid/Requested:          
% of RUN RETURNED: 36.2% 40.8% 35.3% 41.7%  
Copies existent: 270,054 269,234 277,351 240,096  
SELL-THROUGH at RETAIL: 63.7% 59.2% 64.6% 58.3%  












  1970 1971 1972 1973 1974
Issue Statement appearing in: #86 March #99 May #109 March #123 May #135 May
Date of filing: 10/1/70 9/23/71 9/21/72 9/25/73 9/13/74
Issues published during year: 12 12 12 12 12
Annual subscription price: $2.35 $3.00 $2.75 $3.50 $3.50
Cover price during year: $0.15 $0.20 $0.20 $0.25 $0.25
Total Copies PRINTED (avg): 385,239 342,236 349,793 360,675 342,917
Sales through DEALERS (avg): 216,059 205,169 188,579 183,702 186,814
Sales by SUBSCRIPTION (avg): 1,335 1,309 1,382 1,337 1,270
Total PAID circulation (avg): 217,394 206,478 189,961 185,039 188,084
Samples by MAIL (avg): 0 110 110 150 0
Samples OUTSIDE mail (avg): 0 0 0 0 0
Total FREE circulation (avg): 0 110 110 150 0
TOTAL DISTRIBUTION: 217,394 206,478 190,071 185,189 188,084
Copies not distributed (office): 110 1,125 1,458 161 3,228
Copies not distributed (RETURNS): 167,735 134,633 158,264 175,325 151,545
Reported % Paid/Requested:          
% of RUN RETURNED: 43.5% 39.3% 45.2% 48.6% 44.2%
Copies existent: 217,504 207,713 191,529 185,350 191,312
SELL-THROUGH at RETAIL: 56.4% 60.3% 54.3% 51.3% 54.8%












  1975 1976 1977 1978 1979
Issue Statement appearing in:   #157 March #170 April #182 April #193 March
Date of filing:   9/20/76 9/20/77 9/25/78 10/1/79
Issues published during year:   12 12 12 12
Annual subscription price:   $4.00 $4.50 $4.50 $5.00
Cover price during year:   $0.30 $0.35 $0.35 $0.40
Total Copies PRINTED (avg):   368,200 366,970 370,012 428,935
Sales through DEALERS (avg):   171,100 163,597 154,156 218,440
Sales by SUBSCRIPTION (avg):   1,713 4,567 8,840 11,250
Total PAID circulation (avg):   172,813 168,164 162,996 229,690
Samples by MAIL (avg):   0 175 250 0
Samples OUTSIDE mail (avg):   0 0 0 0
Total FREE circulation (avg):   0 175 250 0
TOTAL DISTRIBUTION:   172,813 168,339 163,246 229,690
Copies not distributed (office):   485 1,760 1,450 1,000
Copies not distributed (RETURNS):   194,902 196,871 205,316 197,438
Reported % Paid/Requested:          
% of RUN RETURNED:   52.9% 53.6% 55.5% 46.0%
Copies existent:   173,298 170,099 164,696 230,690
SELL-THROUGH at RETAIL:   46.9% 45.8% 44.1% 53.5%












  1980 1981 1982 1983 1984
Issue Statement appearing in: #206 April #218 Apr #230 Apr #243 May #255 May
Date of filing: 10/1/80 10/1/81 10/11/82 10/4/83 9/28/84
Issues published during year: 12 12 12 12 12
Annual subscription price: $6.00 $7.20 $7.20 $7.20 $7.80
Cover price during year: $0.50 $0.60 $0.60 $0.60 $0.65
Total Copies PRINTED (avg): 440,819 437,081 426,329 413,151 406,623
Sales through DEALERS (avg): 223,514 206,114 206,370 212,149 224,647
Sales by SUBSCRIPTION (avg): 12,277 15,280 16,965 17,496 16,816
Total PAID circulation (avg): 235,791 221,394 223,335 229,645 241,463
Samples by MAIL (avg): 638 602 744 780 132
Samples OUTSIDE mail (avg): 0 0 0 0 0
Total FREE circulation (avg): 638 602 744 780 132
TOTAL DISTRIBUTION: 236,429 221,996 224,079 230,425 241,596
Copies not distributed (office): 3,847 5,213 4,842 3,270 1,352
Copies not distributed (RETURNS): 200,543 209,872 197,408 179,456 163,675
Reported % Paid/Requested:          
% of RUN RETURNED: 45.5% 48.0% 46.3% 43.4% 40.3%
Copies existent: 240,276 227,209 228,921 233,695 242,947
SELL-THROUGH at RETAIL: 53.5% 50.7% 52.4% 55.6% 59.4%












  1985 1986 1987 1988 1989
Issue Statement appearing in: #266 Apr #279 May #291 May   #317 May
Date of filing: 10/1/85 10/6/86     11/1/89
Issues published during year: 12 12 12   12
Annual subscription price: $9.00 $9.00 $9.00   $12.00
Cover price during year: $0.75 $0.75 $0.75   $1.00
Total Copies PRINTED (avg): 408,705 412,900 386,809   330,300
Sales through DEALERS (avg): 225,008 224,400 207,483   195,190
Sales by SUBSCRIPTION (avg): 16,958 12,841 9,358   6,410
Total PAID circulation (avg): 241,966 237,241 216,841   201,600
Samples by MAIL (avg): 140 225 132   150
Samples OUTSIDE mail (avg): 0 0 0   0
Total FREE circulation (avg): 140 225 132   15
TOTAL DISTRIBUTION: 242,106 237,466 261,973   201,750
Copies not distributed (office): 1,725 5,384 902   600
Copies not distributed (RETURNS): 164,874 170,050 168,934   127,950
Reported % Paid/Requested:          
% of RUN RETURNED: 40.3% 41.2% 43.7%   38.7%
Copies existent: 243,831 242,850 217,875   202,350
SELL-THROUGH at RETAIL: 59.2% 57.5% 56.1%   61.0%












  1990 1991 1992 1993 1994
Issue Statement appearing in: #330 Mar #345 March #360 March #371 Feb #384 March
Date of filing: 10/1/90 10/1/91 10/1/91 10/1/93 10/1/94
Issues published during year: 15 12 12 12 12
Annual subscription price: $12.00 $15.00 $15.00 $15.00 $18.00
Cover price during year: $1.00 $1.25 $1.25 $1.25 $1.50
Total Copies PRINTED (avg): 339,523 280,254 267,483 269,542 253,950
Sales through DEALERS (avg): 202,566 167,871 170,800 185,233 162,217
Sales by SUBSCRIPTION (avg): 4,950 4,808 4,225 3,450 3,191
Total PAID circulation (avg): 207,516 172,679 175,025 188,688 165,408
Samples by MAIL (avg): 125 250 250 125 125
Samples OUTSIDE mail (avg): 0 0 0 0 0
Total FREE circulation (avg): 125 250 250 125 125
TOTAL DISTRIBUTION: 207,641 172,929 175,275 188,808 165,533
Copies not distributed (office): 600 500 500 250 500
Copies not distributed (RETURNS): 131,282 106,825 91,708 80,484 87,917
Reported % Paid/Requested:         1
% of RUN RETURNED: 38.7% 38.1% 34.3% 29.9% 34.6%
Copies existent: 208,241 173,429 175,775 189,058 166,033
SELL-THROUGH at RETAIL: 61.1% 61.6% 65.4% 70.0% 65.1%












  1995 1996 1997 1998 1999
Issue Statement appearing in: #394 Jan. V2#2 Dec.! V3#1 Feb V3#10 Nov V3#22 Oct!
Date of filing: 10/1/95 10/1/96 10/1/97 10/1/98 10/1/99
Issues published during year: 12 12 12 12 12
Annual subscription price: $22.00 $22.00 $23.88 $23.88 $23.88
Cover price during year: $1.95 $1.95 $1.99 $1.99 $1.99
Total Copies PRINTED (avg): 339,865 126,858 209,391 236,730 175,250
Sales through DEALERS (avg): 81,899 115,857 163,342 163,775 119,525
Sales by SUBSCRIPTION (avg): 3,266 1,931 2,704 3,148 3,553
Total PAID circulation (avg): 85,165 123,581 166,046 166,903 123,078
Samples by MAIL (avg): 750 600 270 270 600
Samples OUTSIDE mail (avg): 0 0 0 0 1,913
Total FREE circulation (avg): 750 600 270 270 2,513
TOTAL DISTRIBUTION: 85,915 124,181 166,316 167,173 123,678
Copies not distributed (office): 500 125 125 125 125
Copies not distributed (RETURNS): 253,450 2,552 42,950 69,432 51,447
Reported % Paid/Requested: 1 1 1 1 1
% of RUN RETURNED: 74.6% 2.0% 20.5% 29.3% 29.4%
Copies existent: 86,415 118,513 166,441 167,318 125,716
SELL-THROUGH at RETAIL: 25.1% 97.4% 79.3% 70.5% 70.2%












  2000 2001 2002 2003 2004
Issue Statement appearing in: V3#35 Dec! V3#49 Feb V3#61 Feb V3#75 Feb V1#503 Dec!
Date of filing: 10/1/00 10/1/01 10/1/02 10/1/03 10/1/04
Issues published during year: 12 12 12 15 17
Annual subscription price: $27.00 $27.00 $27.00 $27.00 $27.00
Cover price during year: $2.25 $2.25 $2.25 $2.25 $2.25
Total Copies PRINTED (avg): 132,917 107,992 92,547 69,749 83,783
Sales through DEALERS (avg): 94,496 79,763 75,245 62,403 70,863
Sales by SUBSCRIPTION (avg): 3,339 3,086 2,715 2,489 2,499
Total PAID circulation (avg): 97,835 82,849 77,960 64,892 73,362
Samples by MAIL (avg): 600 600 600 1 0
Samples OUTSIDE mail (avg): 0 0 0 1,528 1,528
Total FREE circulation (avg): 600 600 600 1,529 1,528
TOTAL DISTRIBUTION: 98,435 83,449 78,560 66,421 74,890
Copies not distributed (office): 125 0 0 0 0
Copies not distributed (RETURNS): 34,482 25,543 13,987 3,328 8,893
Reported % Paid/Requested: 1 1 1 1 1
% of RUN RETURNED: 25.9% 23.7% 15.1% 4.8% 10.6%
Copies existent: 98,560 83,449 78,560 66,421 74,890
SELL-THROUGH at RETAIL: 73.6% 76.7% 84.2% 93.0% 87.6%












  2005 2006 2007 2008 2009
Issue Statement appearing in:   #24 Nov! #36 January #46 December #58 December
Date of filing:   9/12/06 9/25/07 9/30/08 9/30/09
Issues published during year:   14 12 12 12
Annual subscription price:   $27.00 $27.00 $27.00 $27.00
Cover price during year:   $2.99 $2.99 $2.99 $2.99
Total Copies PRINTED (avg):   164,019   139,284 120,823
Sales through DEALERS (avg):   145,150   121,978 105,016
Sales by SUBSCRIPTION (avg):   5,612   6,396 6,908
Total PAID circulation (avg):   150,762 159,141 128,374 111,924
Samples by MAIL (avg):   0   0 0
Samples OUTSIDE mail (avg):   541   629 745
Total FREE circulation (avg):   541   629 745
TOTAL DISTRIBUTION:   151,374   129,003 112,669
Copies not distributed (office):       0 0
Copies not distributed (RETURNS):   12,645   10,281 8,154
Reported % Paid/Requested:   1   1 1
% of RUN RETURNED:   7.7% #DIV/0! 7.4% 6.7%
Copies existent:   151,303 0 129,003 112,669
SELL-THROUGH at RETAIL:   91.9% #DIV/0! 92.2% 92.6%












  2010 2011      
Issue Statement appearing in:
#19 January      
Date of filing:   9/30/11      
Issues published during year:   12      
Annual subscription price:   $27.00      
Cover price during year:   $2.99      
Total Copies PRINTED (avg):   87,041      
Sales through DEALERS (avg):   77,638      
Sales by SUBSCRIPTION (avg):   2,320      
Total PAID circulation (avg):   79,958      
Samples by MAIL (avg):   0      
Samples OUTSIDE mail (avg):   431      
Total FREE circulation (avg):   431      
TOTAL DISTRIBUTION:   80,389      
Copies not distributed (office):   0      
Copies not distributed (RETURNS):   6,651      
Reported % Paid/Requested:   1      
% of RUN RETURNED: #DIV/0! 7.6%      
Copies existent: 0 80,389      
SELL-THROUGH at RETAIL: #DIV/0! 91.9%      












Green year: Complete data




Orange year: Partial data




White year: Report needed




Gray year: Data doesn't exist




Pink year: Errors in data




Last updated:




May 2, 2012





Statement history:
    Marvel did not publish Statements of Ownership in the title until 1966. The 1971 and 1972 Statements had minor math errors lower in the entries, and incorrect filing dates were published in the 1987 and 1992 forms. No Statements for 1975 or 1988 appeared in any issues of the title. In 1996 and 1997, the numbering of the series restarted, but the subscriptions from the previous incarnation were carried over. This happened again in 2005, when the series transformed into New Avengers, and again in 2010, when it reverted to a renumbered Avengers.

    The 1996 data, which would have taken into account only the pre-reboot issues, appears to have left out most all newsstand sales, both sold and unsold.





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