Spider-Woman Vol. 1 Sales Figures
Circulation as Reported in Publishers' Statements of Ownership
Filed with the United States Postal Service
One of two steps — along with She-Hulk — that Marvel took in the 1970s to create female versions of its flagship characters (and protect their trademarks), Spider-Woman first appeared in Marvel Spotlight #32. The regular series followed.
Sales were half or less that of the regular Spider-Man titles — and the Spider-Man character only made guest appearances when the series was over a year old.
With sales slipping in 1981, Marvel took the series bimonthly and cancelled it abruptly with issue #50, the only note that the series was over being a single line pasted onto the bottom of the last page of art.
A mini-series followed in 1993, and an 18-issue revival appeared in 1999-2000, lasting long enough to require a single Statement of Ownership. Limited series followed again in 2009 and 2015, with another regular series in 2016, after Marvel was done publishing circulation statements.
Some direct-market only information for those titles is available in the monthly reports.
—John Jackson Miller
|Issue Statement appearing in:||#24 Mar||#37 April||#43 April||#49 Apr|
|Date of filing:||10/1/79||10/1/80||10/1/81||10/1/81|
|Issues published during year:||12||12||6||6|
|Annual subscription price:||$5.00||$6.00||$3.60||$3.60|
|Cover price during year:||$0.40||$0.50||$0.60||$0.60|
|Total Copies PRINTED (avg):||331,645||283,001||252,763||237,059|
|Sales through DEALERS (avg):||126,438||127,036||99,112||94,329|
|Sales by SUBSCRIPTION (avg):||437||970||3,362||5,384|
|Total PAID circulation (avg):||126,875||128,006||102,474||99,713|
|Samples by MAIL (avg):||590||636||591||707|
|Samples OUTSIDE mail (avg):||0||0||0||0|
|Total FREE circulation (avg):||590||636||591||707|
|Copies not distributed (office):||1,619||2,160||767||4,392|
|Copies not distributed (RETURNS):||202,561||152,199||148,931||132,247|
|Reported % Paid/Requested:|
|% of RUN RETURNED:||61.1%||53.8%||58.9%||55.8%|
|SELL-THROUGH at RETAIL:||38.3%||45.2%||40.5%||42.1%|
No statements appeared in the first year of the title, in keeping with Marvel's practice on new series.