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Spider-Woman Vol. 1 Sales Figures

Circulation as Reported in Publishers' Statements of Ownership
Filed with the United States Postal Service

One of two steps — along with She-Hulk — that Marvel took in the 1970s to create female versions of its flagship characters (and protect their trademarks), Spider-Woman first appeared in Marvel Spotlight #32. The regular series followed.

Spider-Woman #1Sales were half or less that of the regular Spider-Man titles — and the Spider-Man character only made guest appearances when the series was over a year old.

With sales slipping in 1981, Marvel took the series bimonthly and cancelled it abruptly with issue #50, the only note that the series was over being a single line pasted onto the bottom of the last page of art.

A mini-series followed in 1993, and an 18-issue revival appeared in 1999-2000, lasting long enough to require a single Statement of Ownership. Limited series followed again in 2009 and 2015, with another regular series in 2016, after Marvel was done publishing circulation statements.

Some direct-market only information for those titles is available in the monthly reports.

—John Jackson Miller


 

19781979198019811982
Issue Statement appearing in:#24 Mar#37 April#43 April#49 Apr
Date of filing:10/1/7910/1/8010/1/8110/1/81
Issues published during year:121266
Annual subscription price:$5.00$6.00$3.60$3.60
Cover price during year:$0.40$0.50$0.60$0.60
Total Copies PRINTED (avg):331,645283,001252,763237,059
Sales through DEALERS (avg):126,438127,03699,11294,329
Sales by SUBSCRIPTION (avg):4379703,3625,384
Total PAID circulation (avg):126,875128,006102,47499,713
Samples by MAIL (avg):590636591707
Samples OUTSIDE mail (avg):0000
Total FREE circulation (avg):590636591707
TOTAL DISTRIBUTION:127,465128,642103,065100,420
Copies not distributed (office):1,6192,1607674,392
Copies not distributed (RETURNS):202,561152,199148,931132,247
Reported % Paid/Requested:
% of RUN RETURNED:61.1%53.8%58.9%55.8%
Copies existent:129,084130,802103,832104,812
SELL-THROUGH at RETAIL:38.3%45.2%40.5%42.1%





Statement history
No statements appeared in the first year of the title, in keeping with Marvel's practice on new series.