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Turok Sales Figures

Circulation as Reported in Publishers' Statements of Ownership
Filed with the United States Postal Service

Years before Sid & Marty Krofft produced Land of the Lost, Turok, Son of Stone followed a hunter to a world where dinosaurs ruled the earth. A quarterly after it spun out of Dell Four Color, the series entered the 1960s as a Top 20 title and may have been Dell's best-selling action series in 1960, behind only Lone Ranger.

Sales began sliding gradually once the title came under Gold Key imprint, and it went from bimonthly back to quarterly. It was one of the last Gold Key action titles around, surviving into the Whitman bagged-only era, where it was available only in three-packs.

Interestingly, Turok's best days lie ahead, as Valiant Comics got the rights to part of Gold Key's action stable. The first issue of Turok, Dinosaur Hunter in 1993 had sales of 378,400 copies at one distributor alone, Capital City, meaning its overall sales were somewhere in the neighborhood of 1 million copies. The revival lasted until 1996.

Some issues under the Acclaim and later imprints can be found in the monthly sales reports.

—John Jackson Miller


 

19571958195919601961
Issue Statement appearing in:#11 March-May#15 March-May#19 March-May#23 March-May#27 March-May
Date of filing:10/1/5710/1/5810/1/5910/1/6010/1/61
Issues published during year:44444
Annual subscription price:$0.40$0.40$0.40$0.60$0.60
Cover price during year:$0.10$0.10$0.10$0.10$0.10
Total Copies PRINTED (avg):
Sales through DEALERS (avg):
Sales by SUBSCRIPTION (avg):
Total PAID circulation (avg):359,013377,145
Samples by MAIL (avg):
Samples OUTSIDE mail (avg):
Total FREE circulation (avg):
TOTAL DISTRIBUTION:359,013377,145
Copies not distributed (office):
Copies not distributed (RETURNS):
Reported % Paid/Requested:
% of RUN RETURNED:
Copies existent:359,013377,145
SELL-THROUGH at RETAIL:
19621963196419651966
Issue Statement appearing in:#32 April#38 March#44 March#50 March#56 March
Date of filing:10/1/629/27/639/28/649/28/659/28/66
Issues published during year:66666
Annual subscription price:$0.65$0.65$0.65$0.65$0.65
Cover price during year:$0.15$0.12$0.12$0.12$0.12
Total Copies PRINTED (avg):408,910413,285404,849375,135
Sales through DEALERS (avg):274,100272,617246,633244,550
Sales by SUBSCRIPTION (avg):3,0632,5502,2973,683652
Total PAID circulation (avg): no data printed 276,550274,914250,316245,202
Samples by MAIL (avg):635508804573
Samples OUTSIDE mail (avg):0000
Total FREE circulation (avg):635508804573
TOTAL DISTRIBUTION:277,285274,914251,120245,775
Copies not distributed (office):
Copies not distributed (RETURNS):131,625138,371153,729129,360
Reported % Paid/Requested:
% of RUN RETURNED:32.2%33.5%38.0%34.5%
Copies existent:277,285275,422251,120245,775
SELL-THROUGH at RETAIL:67.6%66.5%61.8%65.4%
19671968196919701971
Issue Statement appearing in:#61 April#65 April#69 April#73 April#77 Mar
Date of filing:9/28/679/27/689/30/699/30/709/30/71
Issues published during year:44444
Annual subscription price:$0.45$0.50$0.75$0.75$1.00
Cover price during year:$0.15
Total Copies PRINTED (avg):433,385358,964364,961334,786296,609
Sales through DEALERS (avg):232,065229,150209,500192,100190,000
Sales by SUBSCRIPTION (avg):500407313281325
Total PAID circulation (avg):232,565229,557209,813192,381190,325
Samples by MAIL (avg):563499593599459
Samples OUTSIDE mail (avg):00000
Total FREE circulation (avg):563499593599459
TOTAL DISTRIBUTION:233,128230,056210,406192,980296,104
Copies not distributed (office):505
Copies not distributed (RETURNS):200,257128,908154,555141,806105,320
Reported % Paid/Requested:
% of RUN RETURNED:46.2%35.9%42.3%42.4%35.5%
Copies existent:233,128230,056210,406192,980191,289
SELL-THROUGH at RETAIL:53.7%63.9%57.5%57.5%64.2%

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Statement history
Before 1960, sales figures were not required in postal statements. Only the sales figures appeared in 1960 and 1961 in Dell comics, and, perhaps due to the transition to Gold Key, only subscription numbers appeared for 1962. All Statements have been found in issues after that; the last appeared in 1971. Turok appeared under simultaneous printings from Gold Key and its sister company Whitman from 1973 to 1980; it was only Whitman after that.