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Turok, Son of Stone
Sales Figures
Average Total Paid Circulation as Reported in Postal Records, 1957-1982


  1957 1958 1959 1960 1961
Issue Statement appearing in: #11 March #15 March #19 March #23 March #27 March
Date of filing: 10/1/57 10/1/58 10/1/59 10/1/60 10/1/61
Issues published during year: 4 4 4 4 4
Annual subscription price: $0.40 $0.40 $0.40 $0.60 $0.60
Cover price during year: $0.10 $0.10 $0.10 $0.10 $0.10
Total Copies PRINTED (avg):          
Sales through DEALERS (avg):          
Sales by SUBSCRIPTION (avg):          
Total PAID circulation (avg):       359,013 377,145
Samples by MAIL (avg):          
Samples OUTSIDE mail (avg):          
Total FREE circulation (avg):          
TOTAL DISTRIBUTION:       359,013 377,145
Copies not distributed (office):          
Copies not distributed (RETURNS):          
Reported % Paid/Requested:          
% of RUN RETURNED:          
Copies existent:       359,013 377,145
SELL-THROUGH at RETAIL:          
  1962 1963 1964 1965 1966
Issue Statement appearing in: #32 April #38 March #44 March #50 March #56 March
Date of filing: 10/1/62 9/27/63 9/28/64 9/28/65 9/28/66
Issues published during year: 6 6 6 6 6
Annual subscription price: $0.65 $0.65 $0.65 $0.65 $0.65
Cover price during year: $0.15 $0.12 $0.12 $0.12 $0.12
Total Copies PRINTED (avg):   408,910 413,285 404,849 375,135
Sales through DEALERS (avg):   274,100 272,617 246,633 244,550
Sales by SUBSCRIPTION (avg): 3,063 2,550 2,297 3,683 652
Total PAID circulation (avg):   276,550 274,914 250,316 245,202
Samples by MAIL (avg):   635 508 804 573
Samples OUTSIDE mail (avg):   0 0 0 0
Total FREE circulation (avg):   635 508 804 573
TOTAL DISTRIBUTION:   277,285 274,914 251,120 245,775
Copies not distributed (office):          
Copies not distributed (RETURNS):   131,625 138,371 153,729 129,360
Reported % Paid/Requested:          
% of RUN RETURNED:   32.2% 33.5% 38.0% 34.5%
Copies existent:   277,285 275,422 251,120 245,775
SELL-THROUGH at RETAIL:   67.6% 66.5% 61.8% 65.4%
  1967 1968 1969 1970 1971
Issue Statement appearing in: #61 April #65 April #69 April #73 April #77 Mar
Date of filing: 9/28/67 9/27/68 9/30/69 9/30/70 9/30/71
Issues published during year: 4 4 4 4 4
Annual subscription price: $0.45 $0.50 $0.75 $0.75 $1.00
Cover price during year:     $0.15    
Total Copies PRINTED (avg): 433,385 358,964 364,961 334,786 296,609
Sales through DEALERS (avg): 232,065 229,150 209,500 192,100 190,000
Sales by SUBSCRIPTION (avg): 500 407 313 281 325
Total PAID circulation (avg): 232,565 229,557 209,813 192,381 190,325
Samples by MAIL (avg): 563 499 593 599 459
Samples OUTSIDE mail (avg): 0 0 0 0 0
Total FREE circulation (avg): 563 499 593 599 459
TOTAL DISTRIBUTION: 233,128 230,056 210,406 192,980 296,104
Copies not distributed (office):         505
Copies not distributed (RETURNS): 200,257 128,908 154,555 141,806 105,320
Reported % Paid/Requested:          
% of RUN RETURNED: 46.2% 35.9% 42.3% 42.4% 35.5%
Copies existent: 233,128 230,056 210,406 192,980 191,289
SELL-THROUGH at RETAIL: 53.7% 63.9% 57.5% 57.5% 64.2%
  1972 1973 1974 1975 1976
Issue Statement appearing in:          
Date of filing:          
Issues published during year:          
Annual subscription price:          
Cover price during year:          
Total Copies PRINTED (avg):          
Sales through DEALERS (avg):          
Sales by SUBSCRIPTION (avg):          
Total PAID circulation (avg):          
Samples by MAIL (avg):          
Samples OUTSIDE mail (avg):          
Total FREE circulation (avg):          
TOTAL DISTRIBUTION:          
Copies not distributed (office):          
Copies not distributed (RETURNS):          
Reported % Paid/Requested:          
% of RUN RETURNED:          
Copies existent:          
SELL-THROUGH at RETAIL:          
  1977 1978 1979 1980 1981
Issue Statement appearing in:          
Date of filing:          
Issues published during year:          
Annual subscription price:          
Cover price during year:          
Total Copies PRINTED (avg):          
Sales through DEALERS (avg):          
Sales by SUBSCRIPTION (avg):          
Total PAID circulation (avg):          
Samples by MAIL (avg):          
Samples OUTSIDE mail (avg):          
Total FREE circulation (avg):          
TOTAL DISTRIBUTION:          
Copies not distributed (office):          
Copies not distributed (RETURNS):          
Reported % Paid/Requested:          
% of RUN RETURNED:          
Copies existent:          
SELL-THROUGH at RETAIL:          
Green year: Complete data
Orange year: Partial data
White year: Report needed
Gray year: Data doesn't exist
Pink year: Errors in data
Last updated:
February 23, 2009

Statement history:
    Before 1960, sales figures were not required in postal statements. Only the sales figures appeared in 1960 and 1961 in Dell comics, and, perhaps due to the transition to Gold Key, only subscription numbers appeared for 1962. All Statements have been found in issues after that; the last appeared in 1971. Turok appeared under simultaneous printings from Gold Key and its sister company Whitman from 1973 to 1980; it was only Whitman after that.




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