Yearly Comics Sales > Postal Statement Data > 1968

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Comic Book Sales Figures for 1968

Average Total Paid Circulation as Reported in Publishers' Statements of Ownership and Filed with the United States Postal Service

This list includes only those titles which offered subscriptions via the USPS Second or Periodical Class, and which published their sales reports in their titles.

A number of changes altered the shape of the market in 1968. Marvel, which had been limited in the number of titles it could send to market by its distributor, negotiated a new deal and split its three double-feature titles two ways. Tales of Suspense became Captain America and Iron Man; Tales to Astonish became Incredible Hulk and Sub-Mariner, and Strange Tales became Doctor Strange and Nick Fury, Agent of S.H.I.E.L.D.

But you can't tell it from looking at the available Statements of Ownership, because Iron Man, Sub-Mariner, and Nick Fury were on new Second Class permits and there was no carry-over of data for those titles. The other three not only kept the numbering of their "parent" titles, they kept the same permits.

Another change was in the air as by the end of the year, Gold Key had raised its prices from 12¢ to 15¢ (unlike earlier in the decade, ths change took). Other publishers would follow in 1969.

And all was not well in Adam West-World. With the Batman TV series canceled in March, Superman overtook Batman to reclaim the top spot in comics.

1968 was the first year not covered in Gail Sutton's fanzine work, previously mentioned in the entry for 1967.


Links lead to current listings for these titles on eBay. Further detail may be found in our Title Spotlights.


TitlePublisherAverage Copies Sold
Per Issue
1SupermanDC636,400
2ArchieArchie566,587
3BatmanDC533,450
4SuperboyDC532,135
5World's Finest ComicsDC480,115
6Superman's Girlfriend Lois LaneDC461,725
7Superman's Pal Jimmy OlsenDC460,560
8Action ComicsDC423,000
9Betty and VeronicaArchie419,544
10Adventure ComicsDC411,200
11TarzanGold Key384,450
12Amazing Spider-ManMarvel373,303
13Life with ArchieArchie348,130
14Laugh ComicsArchie347,178
15Archie's Pal JugheadArchie345,269
16Fantastic FourMarvel344,865
17Archie's Joke BookArchie339,066
18Archie and MeArchie333,212
19Justice League of AmericaDC315,500
20Detective ComicsDC309,850
21ThorMarvel295,371
22Pep ComicsArchie292,572
23DaredevilMarvel292,423
24Brave & BoldDC290,900
25Sgt. Fury and his Howling CommandosMarvel286,747
26Tales to Astonish/Incredible HulkMarvel277,857
27AvengersMarvel276,951
28Treasure ChestCatholic Guil275,453
29Tales of Suspense/Captain AmericaMarvel273,476
30Uncanny X-MenMarvel273,360
31FlashDC268,025
32Strange Tales/Doctor StrangeMarvel266,422
33Archie's Pals 'n' GalsArchie265,514
34Walt Disney's Donald DuckGold Key262,249
35Little ArchieArchie230,347
36Turok, Son of StoneGold Key229,557
37Archie's MadhouseArchie222,438
38Porky PigGold Key220,934
39Rawhide KidMarvel216,045
40Green LanternDC211,750
41G.I. CombatDC209,640
42Metal MenDC206,555
43Young LoveDC198,115
44Adventures of Jerry LewisDC197,250
45AquamanDC184,650
46ShowcaseDC180,400
47Sugar & SpikeDC174,410
48Star-Spangled War StoriesDC170,310
49Challengers of the UnknownDC166,450
50Wonder WomanDC166,365
51Tales of the UnexpectedDC165,195
52Strange AdventuresDC165,190
53TomahawkDC157,250
54House of MysteryDC156,350
55Unusual TalesCharlton142,635
56Army War HeroesCharlton135,020
57Grand PrixCharlton119,400
58Fightin' MarinesCharlton116,125
59Fightin' ArmyCharlton111,820
Average for comics283,340
Magazines
MadEC1,831,648