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The month in comics shops

Vital statistics

(All figures below are estimated)

One point on the chart released by Diamond equals 566 copies.

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COMICS UNIT SALES

The Top 300 Comics sold
5.34 million copies

(-4% vs. same month previous year)
(-15% vs. same month 5 years earlier)
(+11% vs. same month 10 years earlier)

Category to date for year:
20.85 million copies
(-8% vs. previous year)

All comics sold by Diamond (in units)
5.63 million copies
(-4% vs. same month previous year)

Year to date
22.19 million copies
(-7% vs. previous year)

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COMICS DOLLAR SALES

The Top 300 Comics sold had a total retail price of
$19 million

(-2% vs. same month previous year)
(-3% vs. same month 5 years earlier)
(+45% vs. same month 10 years earlier)

Category to date for year:
$72.8 million
(-7% vs. previous year)

All comics sold by Diamond (in dollars)
(-2% vs. same month previous year)

Year to date
(-7% vs. previous year)

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GRAPHIC NOVEL DOLLAR SALES

The Top 300 Graphic Novels sold had a total retail price of
$5.32 million

(-4% vs. same month previous year)
(+1% vs. same month 5 years earlier)
(-12% vs. same month 10 years earlier, comparing just the Top 50 vs. Top 50)

Category to date for year:
$20.24 million
(-9% vs. previous year)

All graphic novels sold by Diamond (in dollars)
(-1% vs. same month previous year)

Year to date
(-6% vs. previous year)

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COMICS AND GRAPHIC NOVEL DOLLAR SALES

The Top 300 Comics and Top 300 Graphic Novels sold had a combined total retail price of
$24.32 million

(-2% vs. same month previous year)
(-2% vs. same month 5 years earlier)
(+39% vs. same month 10 years earlier, comparing just the Top 50 GNs vs. Top 50 GNs)

Category to date for year:
$93.03 million
(-8% vs. previous year)

All comics and graphic novels sold by Diamond (in dollars)
(-1% vs. same month previous year)

Year to date
(-7% vs. previous year)

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OVERALL
including all comic books, graphic novels, trade paperbacks, and magazines, Diamond shipped material worth

around $31.26 million
(-1% vs. same month previous year)
(+3% vs. same month 5 years earlier)

Category to date for year
around $121.75 million
(-6% vs. previous year)

Note: This category diverges slightly from Diamond's reported measures for all comics and graphic novels. Slight differences are introduced by the presence of magazines and other factors.

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Average cost of comics in the Top 300:
$3.57

Average cost of comics in the Top 300, weighted by orders:
$3.56

Average cost of comics in the Top 25:
$3.59

Median cost of comics in the Top 300:
$3.50

Most common cost of comics in the Top 300:
$2.99

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• MARKET SHARES

  Share of Overall Units
  Marvel	37.95%
  DC	26.89%
  Image	4.60%
  Dark Horse	4.52%
  IDW	4.06%
  Archie	2.64%
  Boom	2.61%
  Dynamic Forces	1.92%
  Bongo	1.37%
  Archaia	1.00%
  Oni	0.84%
  Fantagraphics	0.82%
  Zenescope	0.55%
  Hachette	0.38%
  Drawn & Quarterly	0.34%
  Viz	0.33%
  Avatar	0.31%
  Eaglemoss	0.23%
  Tokyopop	0.16%
  Random House	0.10%
  Other	8.39%
  Share of Overall Dollars
  Marvel	40.14%
  DC	27.09%
  IDW	5.17%
  Image	5.15%
  Dark Horse	4.89%
  Dynamic Forces	3.05%
  Boom	1.94%
  Eaglemoss	1.21%
  Viz	0.93%
  Archie	0.78%
  Random House	0.64%
  Fantagraphics	0.62%
  Tokyopop	0.53%
  Avatar	0.50%
  Hachette	0.46%
  Oni	0.45%
  Bongo	0.44%
  Zenescope	0.41%
  Archaia	0.32%
  Drawn & Quarterly	0.30%
  Other	4.99%
  Items in Top 300
  Marvel	104
  DC	73
  Image	30
  IDW	28
  Dark Horse	18
  Dynamic Forces	17
  Boom	13
  Archie	3
  Avatar	3
  Bongo	3
  Zenescope	2
  12 Gauge	1
  Aspen	1
  Cartoon	1
  Fantagraphics	1
  Kenzer	1
  Oni	1
  Share of Units in Top 300
  Marvel	49.80%
  DC	32.43%
  Image	4.63%
  IDW	4.15%
  Dark Horse	3.37%
  Dynamic Forces	2.53%
  Boom	1.33%
  Avatar	0.41%
  Bongo	0.40%
  Archie	0.25%
  Zenescope	0.20%
  Cartoon	0.13%
  Aspen	0.12%
  Oni	0.06%
  Kenzer	0.06%
  12 Gauge	0.06%
  Fantagraphics	0.06%
  Share of Dollars in Top 300
  Marvel	50.99%
  DC	30.61%
  IDW	4.62%
  Image	4.03%
  Dark Horse	3.73%
  Dynamic Forces	2.81%
  Boom	1.49%
  Avatar	0.46%
  Bongo	0.33%
  Archie	0.22%
  Zenescope	0.17%
  Cartoon	0.13%
  Kenzer	0.11%
  Aspen	0.10%
  Fantagraphics	0.08%
  Oni	0.07%
  12 Gauge	0.07%
  Dollar Share of Top 300 Comics & Top 300 TPBs
  Marvel	47.05%
  DC	29.83%
  Image	5.16%
  IDW	4.87%
  Dark Horse	3.97%
  Dynamic Forces	3.13%
  Boom	1.48%
  Random House	0.47%
  Tokyopop	0.41%
  Viz	0.40%
  Avatar	0.40%
  Zenescope	0.27%
  Hachette	0.27%
  Fantagraphics	0.27%
  Bongo	0.26%
  Archie	0.23%
  Oni	0.22%
  Drawn & Quarterly	0.16%
  Digital Manga	0.14%
  Vanguard	0.11%
  Humanoids	0.10%
  Cartoon	0.10%
  Kenzer	0.08%
  Aspen	0.08%
  Bandai	0.07%
  Ape	0.07%
  Top Shelf	0.07%
  12 Gauge	0.06%
  Abrams	0.06%
  Antarctic	0.04%
  Udon	0.03%
  Hayeshayes	0.03%
  Pocket	0.03%
  Slave Labor	0.02%
  Paul Power	0.02%
  Markosia	0.02%
  Putnam	0.02%
  St. Martins	0.02%

  
  

  THE FINE PRINT

  The monthly sales estimates at right are for items shipped by Diamond Comic Distributors, the largest comic-book distributor in North America.

  
  

  Diamond does not publish sales figures; instead it publishes "indexed" sales tables, in which it keys orders for all comics it lists sales for to a single comic book (usually Batman), with one “order index point” being equal to 1% of that title’s orders.

  
  

  Along with other methods, we use the actual Diamond final orders from titles to approximate what an order index point equals each month.The result is applied to the Diamond charts to produce the estimates seen at right.

  
  

  The figures represent only those comics and graphic novels that Diamond shipped to North American retailers in the calendar month. While Diamond's sales represent the majority of periodicals in circulation, they are a smaller portion of the overall graphic novel market.

  
  

  An item may appear in more than one month's charts due to reorders; for a better idea of a comic book's overall sales, look for its end-of-year sales in the Year Overview section, where available.

  
  

  More information can be found in the FAQ section.