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Aggregated
1996 Comic Book Sales Figures
Comics Preordered by North American Comics Shops as Reported by Heroes World Distribution and Diamond Comic Distributors
Comics Preordered by North American Comics Shops as Reported by Heroes World Distribution and Diamond Comic Distributors
In 1996, comics sales to comics shops were mostly handled by three different major distributors: Diamond Comics Distributors, which was the exclusive comics-shop reseller of DC, Image, Dark Horse, and Acclaim comics; Heroes World Distribution, which was the distributor of Marvel comics; and Capital City Distribution, which sold miscellaneous other publishers until its acquisition by Diamond in July.
In September 1996, with the market down to two distributors, I began a monthly tracking merging data from Heroes World with Diamond's reported figures.
My analyses of preorders from Heroes World Distribution and Diamond Comic Distributors for these months can be found here:
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Estimated OVERALL U.S. MARKET, including estimated newsstand comics and bookstore TPB sales:
$360-400 million
Unit Preorder Sales for Diamond's Top 300 Comic Books and all Heroes World books from each month (est.):
120-130 million copies
Dollar Preorder Sales for Diamond's Top 300 Comic Books and all Heroes World books from each month (est.):
$300-320 million
Average price of all Heroes World comic books and comic books in Diamond's Top 300 each month:
$2.73
Average price of all Heroes World comic books and comic books in Diamond's Top 300 each month, weighted by orders:
$2.43
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