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Aggregated
1997 Comic Book Sales Figures
Comics Preordered by North American Comics Shops as Reported by Heroes World Distribution and Diamond Comic Distributors
Comics Preordered by North American Comics Shops as Reported by Heroes World Distribution and Diamond Comic Distributors
In 1997, comics sales to comics shops were mostly handled by two different major distributors: Diamond Comic Distributors, which was the exclusive comics-shop reseller of DC, Image, Dark Horse, and Acclaim comics; and Heroes World Distribution, which was the distributor of Marvel comics. I tracked data from Heroes World and Diamond both, merging their reported figures until April 1997, when Marvel folded Heroes World and took its business to Diamond.
My analyses of preorders from Heroes World Distribution and Diamond Comic Distributors for these months can be found here:
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Estimated OVERALL U.S. MARKET, including estimated newsstand comics and bookstore TPB sales:
$280-300 million
Unit Preorder Sales for Diamond's Top 300 Comic Books and all Heroes World books from each month (est.):
$100.32 million copies
Dollar Preorder Sales for Diamond's Top 300 Comic Books and all Heroes World books from each month (est.):
$244.39 million
Average price of all Heroes World comic books and comic books in Diamond's Top 300 each month:
$2.62
Average price of all Heroes World comic books and comic books in Diamond's Top 300 each month, weighted by orders:
$2.44
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