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Iron Man
Sales Figures

Average Total Paid Circulation as Reported in Postal Records, 1968-present


  1960 1961 1962 1963 1964
Issue Statement appearing in:          
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        1968 1969
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  1970 1971 1972 1973 1974
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  1975 1976 1977 1978 1979
Issue Statement appearing in:          
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Sales through DEALERS (avg):          
Sales by SUBSCRIPTION (avg):          
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SELL-THROUGH at RETAIL:          












  1980 1981 1982 1983 1984
Issue Statement appearing in: #145 Apr #157 Apr #170 May #182 May #194 May
Date of filing: 10/1/80 10/1/81 10/11/82 10/11/83 9/28/84
Issues published during year: 12 12 12 12 12
Annual subscription price: $6.00 $7.20 $7.20 $7.20 $7.20
Cover price during year: $0.50 $0.60 $0.60 $0.60 $0.60
Total Copies PRINTED (avg): 350,171 362,541 366,109 366,109 328,749
Sales through DEALERS (avg): 184,368 169,056 175,768 175,768 168,200
Sales by SUBSCRIPTION (avg): 4,562 8,464 11,796 11,796 9,459
Total PAID circulation (avg): 188,930 177,520 187,564 187,564 177,659
Samples by MAIL (avg): 642 600 702 702 140
Samples OUTSIDE mail (avg): 0 0 0 0 0
Total FREE circulation (avg): 642 600 702 702 140
TOTAL DISTRIBUTION: 189,572 178,120 188,266 188,266 177,799
Copies not distributed (office): 1,588 4,374 4,586 4,586 1,652
Copies not distributed (RETURNS): 159,011 180,047 173,257 173,257 149,298
Reported % Paid/Requested:          
% of RUN RETURNED: 45.4% 49.7% 47.3% 47.3% 45.4%
Copies existent: 191,160 182,494 192,852 192,852 179,451
SELL-THROUGH at RETAIL: 54.0% 49.0% 51.2% 51.2% 54.0%












  1985 1986 1987 1988 1989
Issue Statement appearing in: #205 Apr #218 May #231 Jun #241 Apr #256 May
Date of filing: 10/1/85 10/6/86 undated 10/1/88 11/1/89
Issues published during year: 12 12 12 12 12
Annual subscription price: $9.00 $9.00 $9.00 $9.00 $12.00
Cover price during year: $0.75 $0.75 $0.75 $0.75 $1.00
Total Copies PRINTED (avg): 337,098 339,324 332,924 319,155 317,115
Sales through DEALERS (avg): 192,827 181,816 172,975 190,170 192,500
Sales by SUBSCRIPTION (avg): 9,125 8,700 6,592 5,925 6,600
Total PAID circulation (avg): 201,092 190,516 179,567 196,095 199,100
Samples by MAIL (avg): 140 225 135 130 125
Samples OUTSIDE mail (avg): 0 0 0 0 0
Total FREE circulation (avg): 140 225 135 130 125
TOTAL DISTRIBUTION: 202,132 190,741 179,702 196,225 199,225
Copies not distributed (office): 1,715 1,713 1,205 860 600
Copies not distributed (RETURNS): 133,291 146,870 152,017 122,070 117,290
Reported % Paid/Requested:          
% of RUN RETURNED: 39.5% 43.3% 45.7% 38.2% 37.0%
Copies existent: 203,807 192,454 180,907 197,085 199,825
SELL-THROUGH at RETAIL: 59.7% 56.1% 53.9% 61.4% 62.8%












  1990 1991 1992 1993 1994
Issue Statement appearing in: #266 May #278 Mar #290 March #301 Feb #314 Mar
Date of filing: 10/1/90 10/1/91 10/1/92 10/1/93 10/1/94
Issues published during year: 12 12 12 12 12
Annual subscription price: $12.00 $15.00 $15.00 $15.00 $18.00
Cover price during year: $1.00 $1.25 $1.25 $1.25 $1.50
Total Copies PRINTED (avg): 327,728 277,525 246,750 274,083 197,883
Sales through DEALERS (avg): 192,225 167,733 151,458 193,742 106,825
Sales by SUBSCRIPTION (avg): 5,875 4,717 4,558 4,266 4,308
Total PAID circulation (avg): 198,100 172,450 156,017 198,133 111,133
Samples by MAIL (avg): 150 125 250 125 125
Samples OUTSIDE mail (avg): 0 0 0 0 0
Total FREE circulation (avg): 150 125 250 125 125
TOTAL DISTRIBUTION: 198,250 172,575 156,267 198,238 111,258
Copies not distributed (office): 600 250 683 500 500
Copies not distributed (RETURNS): 128,878 104,700 89,800 75,450 86,125
Reported % Paid/Requested:          
% of RUN RETURNED: 39.3% 37.7% 36.4% 27.5% 43.5%
Copies existent: 198,850 172,825 156,949 198,633 111,758
SELL-THROUGH at RETAIL: 60.4% 62.1% 63.2% 72.3% 56.2%












  1995 1996 1997 1998 1999
Issue Statement appearing in: #324 Jan V2#2 Dec.! V3#2 Mar V3#10 Nov V3#22 Nov
Date of filing: 10/1/95 10/1/96 10/1/97 10/1/98 10/1/99
Issues published during year: 12 12 12 12 12
Annual subscription price: $22.00 $22.00 $23.88 $23.88 $23.88
Cover price during year: $1.50 $1.95 $1.99 $1.99 $1.99
Total Copies PRINTED (avg): 141,837 117,716 230,909 220,530 139,575
Sales through DEALERS (avg): 79,336 62,415 181,403 147,816 88,534
Sales by SUBSCRIPTION (avg): 3,133 2,302 2,983 3,946 3,474
Total PAID circulation (avg): 82,469 64,717 184,386 151,476 92,008
Samples by MAIL (avg): 750 600 298 298 600
Samples OUTSIDE mail (avg): 0 0 0 0 2,798
Total FREE circulation (avg): 750 600 298 298 3,398
TOTAL DISTRIBUTION: 83,219 65,317 184,684 151,774 9,268
Copies not distributed (office): 500 125 125 125 125
Copies not distributed (RETURNS): 58,118 52,274 46,100 68,631 46,842
Reported % Paid/Requested:   1 1 1 1
% of RUN RETURNED: 41.0% 44.4% 20.0% 31.1% 33.6%
Copies existent: 83,719 65,442 184,809 152,185 95,531
SELL-THROUGH at RETAIL: 58.1% 55.0% 79.9% 68.7% 65.9%












  2000 2001 2002 2003 2004
Issue Statement appearing in: v3#36 Jan V3#49 Feb V3#63 Feb V3#75 Feb V3#89 December
Date of filing: 10/1/00 10/1/01 10/1/02 10/1/03 10/1/04
Issues published during year: 12 12 12 12 15
Annual subscription price: $27.00 $27.00 $27.00 $27.00 $27.00
Cover price during year: $2.25 $2.25 $2.25 $2.95 $2.99
Total Copies PRINTED (avg): 102,125 80,067 71,877 49,233 52,297
Sales through DEALERS (avg): 66,365 54,153 52,742 39,148 37,319
Sales by SUBSCRIPTION (avg): 2,892 2,404 2,015 1,892 1,910
Total PAID circulation (avg): 69,257 56,557 54,754 41,040 39,229
Samples by MAIL (avg): 600 600 600 1 0
Samples OUTSIDE mail (avg): 0 0 0 1,249 1,217
Total FREE circulation (avg): 600 600 600 1,250 1,217
TOTAL DISTRIBUTION: 69,857 67,157 55,357 42,290 40,446
Copies not distributed (office): 125        
Copies not distributed (RETURNS): 32,268 22,910 16,520 6,933 11,851
Reported % Paid/Requested: 1 1 1 1 1
% of RUN RETURNED: 31.6% 28.6% 23.0% 14.1% 22.7%
Copies existent: 69,982 57,157 55,357 42,290 40,446
SELL-THROUGH at RETAIL: 67.8% 70.6% 76.2% 83.4% 75.0%












  2005 2006 2007 2008 2009
Issue Statement appearing in: Not in V4#1-3 Not in V4#5-6 Not in V4 #20-25 #35 January #19 December
Date of filing:       9/30/08 9/30/09
Issues published during year:       12 12
Annual subscription price:       $27.00 $27.00
Cover price during year:       $2.99 $2.99
Total Copies PRINTED (avg):       56,091 62,054
Sales through DEALERS (avg):       44,403 49,851
Sales by SUBSCRIPTION (avg):       3,504 3,286
Total PAID circulation (avg):       47,907 53,137
Samples by MAIL (avg):       0 0
Samples OUTSIDE mail (avg):       1,730 836
Total FREE circulation (avg):       1,730 836
TOTAL DISTRIBUTION:       49,637 53,973
Copies not distributed (office):         0
Copies not distributed (RETURNS):       6,454 8,081
Reported % Paid/Requested:       1 1
% of RUN RETURNED:       11.5% 13.0%
Copies existent:       49,637 53,973
SELL-THROUGH at RETAIL:       85.4% 85.6%












  2010 2011 2012    
Issue Statement appearing in: Range #32-501 Range #508-511      
Date of filing:          
Issues published during year:          
Annual subscription price:          
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Total Copies PRINTED (avg):          
Sales through DEALERS (avg):          
Sales by SUBSCRIPTION (avg):          
Total PAID circulation (avg):          
Samples by MAIL (avg):          
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Total FREE circulation (avg):          
TOTAL DISTRIBUTION:          
Copies not distributed (office):          
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Reported % Paid/Requested:          
% of RUN RETURNED:          
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SELL-THROUGH at RETAIL:          












Green year: Complete data




Orange year: Partial data




White year: Report needed




Gray year: Data doesn't exist




Pink year: Errors in data




Last updated:




May 2, 2013





Statement history:
    The circuitious route the title took to the shelf seems to have impacted its subscription accounting. The Statement of Ownership that belonged to Tales of Suspense was continued in Captain America, apparently with all subscribers going along; and for some reason, Iron Man did not have any Statements (that I can find) for more than a decade, even though it was sold by subscription in that period.

    And the 1983 Statement was almost certainly entirely in error — as it simply repeated all the data from the 1982 version. The only thing changed was the date on the form, so it does not appear that the earlier form was accidentally reprinted — the numbers were simply all the ones from 1982. There are a few more Statements where entries do not add up; the figure that is most likely correct is published here.

    Subscriptions from Volume 1 were transferred to Volume 2, and then Volume 3, when those restarts happened; presumably, this happened with Volume 4, as well. Data was not published in the early years of that restart. 2009's figures come from Invincible Iron Man, which was later made part of the original title with a numbering change.






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