Comic Book Sales Figures for 1966

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1966 Comic Book Sales Figures
Average Total Paid Circulation as Reported in Publishers' Statements of Ownership

	Title	Publisher	Avg. paid circ.
1)	Batman	DC	898,470
2)	Superman	DC	719,976
3)	Superboy	DC	608,386
4)	Superman's Girlfriend Lois Lane	DC	530,808
5)	Superman's Pal Jimmy Olsen	DC	523,455
6)	World's Finest Comics	DC	513,201
7)	Archie	Archie	491,691
8)	Action Comics	DC	491,135
9)	Adventure Comics	DC	481,234
10)	Justice League of America	DC	408,219

11)	Detective Comics	DC	404,339
12)	Metal Men	DC	396,506
13)	Treasure Chest	Catholic Guild	348,305
14)	Walt Disney's Comics & Stories	Gold Key	346,250
15)	Betty and Veronica	Archie	342,295
16)	Amazing Spider-Man	Marvel	340,155
17)	Tarzan	Gold Key	338,052
18)	Flintstones	Gold Key	332,362
19)	Fantastic Four	Marvel	329,379
20)	Flash	DC	325,404

21)	Life with Archie	Archie	300,954
22)	Uncle Scrooge	Gold Key	297,516
23)	Thor	Marvel	296,251
24)	Archie's Pal Jughead	Archie	284,928
25)	Laugh Comics	Archie	282,731
26)	Brave & Bold	DC	279,406
27)	Bugs Bunny	Gold Key	276,949
28)	Tom and Jerry	Gold Key	271,920
29)	Korak	Gold Key	270,923
30)	Avengers	Marvel	269,994

31)	Sgt. Fury and his Howling Commandos	Marvel	268,499
32)	The Three Stooges	Gold Key	266,701
33)	Walt Disney's Donald Duck	Gold Key	265,932
34)	Archie's Pals 'n' Gals	Archie	265,476
35)	Porky Pig	Gold Key	261,850
36)	Strange Tales	Marvel	261,069
37)	Twilight Zone	Gold Key	259,703
38)	Tales to Astonish	Marvel	256,145
39)	G.I. Combat	DC	255,496
40)	X-Men	Marvel	255,070

41)	Daffy Duck	Gold Key	254,750
42)	Mighty Samson	Gold Key	254,725
43)	Lost in Space	Gold Key	253,025
44)	Archie Giant Series	Archie	252,427
45)	Tales of Suspense	Marvel	252,239
46)	Showcase	DC	250,512
47)	Pep Comics	Archie	248,718
48)	Woody Woodpecker	Gold Key	248,199
49)	Yogi Bear	Gold Key	247,356
50)	Green Lantern	DC	245,699

51)	Turok, Son of Stone	Gold Key	245,202
52)	Little Lulu	Gold Key	245,000
53)	Our Army at War	DC	243,906
54)	Magnus	Gold Key	236,304
55)	Atom	DC	232,850
56)	Bonanza	Gold Key	230,033
57)	Blackhawk	DC	228,453
58)	Aquaman	DC	228,403
59)	Mickey Mouse	Gold Key	225,716
60)	Doctor Solar	Gold Key	224,936

61)	Phantom	Gold Key/King	221,141
62)	Wonder Woman	DC	220,168
63)	Archie's Madhouse	Archie	220,056
64)	Star-Spangled Comics	DC	215,495
65)	Kid Colt Outlaw	Marvel	214,555
66)	Tomahawk	DC	212,954
67)	Adventures of Jerry Lewis	DC	211,934
68)	Challengers of the Unknown	DC	210,316
69)	Our Fighting Forces	DC	207,885
70)	Little Archie	Archie	206,321

71)	Young Romance	DC	204,613
72)	Sad Sack	Harvey	204,253
73)	Rawhide Kid	Marvel	202,823
74)	Adventures of Bob Hope	DC	194,004
75)	Doom Patrol	DC	191,420
76)	Sugar & Spike	DC	190,515
77)	Millie the Model	Marvel	190,217
78)	Tales of the Unexpected	DC	185,650
79)	House of Mystery	DC	183,934
80)	Strange Adventures	DC	174,922

81)	Sea Devils	DC	168,731
82)	Unknown Worlds	ACG	162,684
83)	Thirteen	Dell	161,231
84)	Forbidden Worlds	ACG	160,520
85)	Adventures into the Unknown	ACG	155,102
86)	Teen-Age Love	Charlton	148,813
87)	Fox & The Crow	DC	142,720
88)	Army War Heroes	Charlton	133,205
89)	Fightin' Army	Charlton	129,514
90)	Texas Rangers in Action	Charlton	125,114

91)	Outlaws of the West	Charlton	124,813
92)	Fightin' Marines	Charlton	123,517
93)	Strange Suspense Stories	Charlton	123,267
94)	Cheyenne Kid	Charlton	116,320

	Average for comics		271,323

	Magazines
	Mad	EC	1,635,612

To 1965 The 1960s To 1967

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1966
The year in comics

Batman

Comics publishers filing Statements: 10
ACG
Archie
Catholic Guilde
Charlton
DC
Dell
Gold Key
King
Harvey
Marvel

Statements confirmed:
94

Average sales of all
reporting titles:
271,323

Whatever else you may think about the Batman TV show on ABC, there's no doubt that it made a huge difference to the comics, nearly doubling sales for the Caped Crusader's main title. Looking at the drops in the Superman titles, however, it appears that Adam West's coattails in comics seem to have been limited to the character he played.

Also significant about 1966 is that Marvel finally ran its first figures for Fantastic Four and Amazing Spider-Man, in issues #61 and #47 respectively. By this time, both titles were well established, many classic stories having already appeared — and we find Spidey selling over a third of a million copies. We don't know what sales were for these titles between 1962-1965, but it's interesting to note that while they grow throughout the rest of the 1960s, that growth is not dramatic. This year also finds Marvel changing Journey into Mystery's title to Thor.

1966 saw a new publishing name: King. King Feature Syndicate withdrew its titles from Gold Key in an ill-fated attempt to publish on its own. Many of the books would later wind up with Charlton. Data for Phantom in 1966 includes both information from King and from Gold Key's portion of the year.

ACG published Statements for the last time before going away. One Harvey form has been found for 1966, in Sad Sack: It's the only one yet found for the publisher from 1965-1968.

— John Jackson Miller

THE FINE PRINT

    The figures at right are the average paid circulations for the year as reported by the comics publishers named to the United States Postal Service in accordance with Section 4369 of Title 39 in the United States code.

    The figures include copies sold through newsstand and other channels, as well as copies sold by subscription. They are not the print runs, which would be higher.

    Note that these rankings only include titles for which Statements have been found. Some publishers did not file them; some titles did not have them; and some have simply not been reported as found. The rankings and averages here will be updated periodically to reflect new Statements that come to light.
BOOKS ON COMICS
- All in Color for a Dime
- Standard Catalog of Comics

THE FINE PRINT

BOOKS ON COMICS